Homosexuality Essays - Same-sex Sexuality, Sexual Orientation

Homosexuality Essays - Same-sex Sexuality, Sexual Orientation Homosexuality Outline Two bulletins were concealed, yesterday, March 9, as the personality of the man liable for them was uncovered. These announcements incensed the municipal and gay rights pioneers massively. Situated in Staten Island, they censured homosexuality by utilizing refrains from the Bible. The man answerable for this was Reverend Kristopher Okwedy of the Keyword Ministries in Staten Island. He paid $1,800 to post the two finishes paperwork for one months time. These signs refered to four interpretations of Leviticus 18:22. It read: Thou will not lie with humanity similarly as with womankind: it is plague. These messages were concealed yesterday with McGruff the wrongdoing canine and Smokey the bear, when Guy V. Molinari, the Staten Island district president reprimanded it, alongside nearby gay pioneers. Mr. Okwedys name had stayed unknown until yesterday, when the announcement organization discharged it, with his consent obviously. He felt that the organization inappropriately blue-penciled him. In an announcement he stated: This is the place where there is the free, home of the daring. You should secure the privileges of free discourse. I paid cash and didn't disregard any city laws. Donald Rosenthal, a legal counselor for the association that claims the bulletins, said that the signs were concealed in light of the fact that they didn't reveal who paid for the messages. Mr. Okwerdy stated, in any case, that he was never informed that he needed to put his name on them. He chose to stay unknown, yet would not have had an issue with uncovering his name whenever inquired. Daniel Master, lawful insight of Molinari, said that the message ought not have been printed even with the name appended: A dependable individual from the business network would not have printed this. Issue There are a few issues being talked about here. Above all else, there is the issue of the principal change. The primary correction gives the residents of the United States the option to free discourse. Does concealing the signs damage that right? Isnt he permitted to state what he satisfies similarly as the board for a vehicle or for a food establishment? The subsequent issue is gay rights. Does this man reserve the privilege to slam gay people? Provided that this is true, arent the gay people having their privileges undermined by this bulletin. Should the city consider driving such a large number of individuals crazy, awkward and baffled since one man needs to have his state? Feeling I am an extremely large gay rights lobbyist. I feel that they are individuals similarly as heteros may be, and blacks and Asians and every other person so far as that is concerned. I loathe when their privileges as residents and as individuals get damaged by extremists and uninformed individuals. In any case, I likewise feel that the Bill of Rights gives laws to everybody, biased people notwithstanding. So if an individual needs to slam gay individuals, as long as he isn't being vicious, I feel that he ought to reserve the option to do as such. The explanation that the city surrendered for covering the signs was feeble and improbable. Who cares if the individual who set up the signs doesn't reveal his name? They were simply getting a great deal of weight from the gay and social equality lobbyist, so they found an escape clause to conceal the signs. This in no was pardons them from freeing a man his Constitutional privileges of free discourse and free press.

Compare and contrast the poems by Wilfred Owen and Rupert Brooke

The size of World War one was gigantic bringing about 8556315 passings over the entire world. It was the biggest war ever. The conditions in the channels was awful, as all men had lice, were defenseless against visit gas assaults and could without much of a stretch come down with maladies, for example, channel foot and gangrene. Rodents swarmed the channels, the men where canvassed in mud and they didn't have the opportunity to normally wash. The men smoked to unwind around evening time. It's not amazing that the future of a trooper in the channels was Wilfred Owen was conceived on the eighteenth March 1893 in Owestry, Shropshire. He was instructed at the Birkenhead establishment and at Shrewsbury Technical School. Owens occupations comprise of a lay associate to the vicar of Dunsden and a student educator. Before the episode of World War one he functioned as a private coach educating English. In October 1915 he enrolled in the craftsmen rifles where he prepared for seven months. In January 1917 he was appointed as a second lieutenant with the Manchester regiment. Owen started the war as a hopeful and sprightly man, yet before long changed after numerous awful encounters. Owen was determined to have shellshock, it was while recuperating in Craiglockhart medical clinic, Owen met Siegfried Sassoon. During a period in Scotland Owen composed a considerable lot of his sonnets. Owen kicked the bucket on November fourth 1918 at the age of twenty-five. Interestingly Rupert Brooke, another celebrated War artist. He was most popular for his optimistic, devoted verse during World War one, anyway Brooke never experienced direct battle. Brooke was conceived in Rugby on the third August 1887. Brooke was instructed at Rugby School, Kings College and college of Cambridge. In 1913 Brooke endured an enthusiastic breakdown, accepted to be a direct result of desire and sexual disarray. Brooke was charged in the illustrious naval force volunteer division as a sub lieutenant. Brooke created sepsis from a mosquito chomp, while going with the British Mediterranean Expeditionary power. He kicked the bucket on April 23rd 1915 off the island of Lemnos. â€Å"Dulce et Decorum Est† is a sonnet by Wilfred Owen, which is supposed to be his generally acclaimed. The sonnet clarifies numerous thoughts of war. The sonnet is about a little gathering of warriors limping again from the cutting edge. They're in a terrible condition from the battling they have suffered and are needing some reprieve. As they return they are assaulted by a gas assault. The fighters battle in the mayhem however effectively put on the gas marks. Anyway in the battle on man fizzles and is deserted. The sonnet tells how Owen gets spooky by the picture of the excruciating passing of the man. The idea never left his brain. The sonnet gives the peruser a full understanding into the ghastliness of the war. Another of Wilfred Owens sonnets is â€Å"Disabled.† It shows the neglection of troopers who have returned from war. The sonnet recounts to an account of a youngster who was attractive and cherished the magnificence on a football pitch. He chose to pursue the war. His reasons? He got told he would glance a God in uniform, to intrigue his sweetheart and he adored greatness. In any case, in the war he lost his appendages. On his arrival to the nation he didn't get his legend welcome, however rather he was ignored. Indeed, even the medical caretakers taking care of him maintained a strategic distance from him. Then again â€Å"The soldier,† one of Rupert Brooke's most renowned sonnets, attempts to delineate the brilliance of the war. Rather than Owens increasingly practical perspectives on war, Brooke's is unquestionably progressively, respectable and celebrated. His mentality was to console the British and conceal them structure the genuine truth. The sonnet â€Å"Dulce et Decorum est,† utilizes metaphors, for example, â€Å"bent twofold like homeless people under sacks† this brings the picture of the officers looking like bums and nearly being disabled under the heaviness of their packs. Owen utilizes similar sounding word usage all through the sonnet, â€Å"knock †kneed.† The utilization of similar sounding word usage portrays viably and rapidly the states of the troopers, letting the peruser make the picture in their psyche. The line â€Å"haunting flares,† is one of numerous incredible portrayals Owen employments. It depicts the image of shells detonating behind the men yet having a practically spooky impact on them. Into the sonnet Owen utilizes successful accentuation, for example, â€Å"Gas! Gas! Fast boys!† This line rapidly expands the rhythm of the sonnet and the earnestness. The utilization of one syllable words with an outcry mark additionally makes you experience the adrenaline surge the fighters would of experienced. AS the rhythm of the sonnet is expanded so too is the direness, this can been seen with words utilized, for example, â€Å"floundering,† â€Å"drowning,† â€Å"fumbling,† and â€Å"stumbling.† Because the words are finishing off with â€Å"ing† it adds to the need to keep moving and accelerates the sonnet. Owen likes to include the peruser into his sonnets, he does this by the utilization of word â€Å"you.† As Owens sees are against energy and the wonder of fight he includes the peruser to show exactly how awful and awful the war was, and to encounter the agony and passing encompassing you like a shell. â€Å"Disabled† by Wilfred Owen likewise includes the peruser and connects the peruser sincerely to the fighter. The primary refrain starts with, â€Å"he sat in a wheel seat hanging tight for dull, and shuddered in his horrible suit o f grey.† This citation shows an officer who is debilitated yet in addition by the expression, â€Å"waiting for dark† shows the depression of the man and can be viewed as he is being compelled to remain in his desolate state. The sonnet varies among present and past and it is unmistakably found in the sonnet the man's current life is dull and discouraging, this can be seen with the line â€Å"voices of young men rang disheartening like a psalm, voices of play and joy after day.† The voices help him to remember his lost youth and how the world carries on careless in regards to his condition. In the subsequent refrain, Owen goes into the man's past and communicates the energy of his previous lifestyle. The line â€Å"now he will never feel again how thin young ladies' midriffs are,† demonstrates he has lost the capacity to be a typical man and is tormented by young ladies' fondness. This can be seen more clear in the line † contact him like some eccentric disease,† this shows the sentiment of dismissal and torment and how they are currently spurned by him. In the primary refrain it is expressed he has lost his legs, â€Å"Legless† however the expression â€Å"before he discarded his knees, â€Å"shows he is considered answerable for the loss of his legs and nearly taunts him for his remissness. Before he pursued the war he felt pleased to continue a physical issue while playing football, â€Å"one time he preferred a blood-smear down his leg.† He adored the wonder on a football pitch and praised like a legend for a little twisted. After one of the football coordinates the man become inebriated, â€Å"drunk as a peg† and chose to pursue the war. The man's explanations behind pursuing the war were, â€Å"someone said he'd look a God in kilts.† The utilization of the word â€Å"someone† shows that the man was effectively convinced to join the military and by somebody of no significance to him. Additionally he joined to demonstrate his manliness to dazzle the women and his better half. Anyway his vocation in the military was brief and he was â€Å"drafted out.† â€Å"Some cheered him home,† this line shows the man didn't get all the commendation and wonder he pursued particularly in the wake of yielding his life, and amusingly the cheers was greater for him on a football pitch. This shows Owens solid musings against brilliance and nationalism that a man who yielded his life isn't demonstrated the recognition he merits and the absence of care for the man after the war. The sonnet closes with an inquiry to the perusers, â€Å"why don't they come?† This inquiry shows the man is edgy for care and need of consideration, and is yelling out for the assistance of the medical caretakers, anyway it could be viewed as the man is hanging tight for something possibly his demise to end his anguish. Rupert Brooke's â€Å"The Soldier† has a totally unique view to Wilfred Owens sonnets. Albeit the two artists manage the issue of war, Brooke's sonnets are not quite the same as Owens since Brooke trusts it is fearless, fitting and valiant to kick the bucket for your nation. The sonnet begins with a pompous proclamation â€Å"If I should bite the dust just consider this me.† This announcement is by all accounts coordinated to somebody near him. It is additionally written in the restrictive tense as though he accepts he won't pass on. In the following line Brooke's utilization of similar sounding word usage is appeared with â€Å"foreign fields.† This accentuates the word outside, focusing on Brookes sentiment of enthusiasm regardless of whether you were to pass on in a remote nation. In the third line Brooke the word England is presented just because which is to some degree weird due to the nationalism perspectives on Brooke. The word England is then rehashed a few times in the sonnet, fortifying Brooke's extraordinary love of his country. In the sonnet Brooke utilizes enjambment which gives the sonnet its deliberate, quiet feel. Redundancy is additionally used to impact the sentiment of pride and greatness. In the line â€Å"her blossoms do love,† Brooke alludes to nature as a quieting difference to the war that is occurring. Brooke utilizes exemplification when he alludes to England as an individual, â€Å"her sights her sounds dream glad as her day.† Brooke utilizes this representation as a method of saying battling for your nation resembles reimbursing all the things England has accomplished for you. The structure of â€Å"Dulce et Decorum est,† is very intreseting as all through the sonnet the speed and power of the sonnet is always showing signs of change. â€Å"Gas! Gas! Speedy, boys!† This utilization of monosyllabic words enlivens up the sonnet and the use of the outcry marks higher the force. The sonnet opens with â€Å"Bent twofold, similar to old homeless people under sacks, Thump kneed, hacking like witches, we reviled through slop, Til

How To Use The Hook Model For Building Great Products

How To Use The Hook Model For Building Great Products WHAT MAKES A GREAT PRODUCT?A good product is something that customers would like to buy while a great product is something that will convince them to buy and keep and, most likely, buy again. But what defines a great product? What are the characteristics that will make a product worth the attention (and money) of the market?The product should deliver value. This means that the product should have a positive impact on a person’s life. A new kitchen appliance should make the cooking process quicker. A new mobile phone should have features that would make communication easier. It has to have features and functionality that will make one’s life better.It satisfies a great need. Put yourself in the shoes of your customers and build something that you would want to use. The product should be able to deliver on a specific value proposition. It has a clear purpose or function.Not only does it meet expectations, it exceeds them. By this time, you are aware of what your customers need. How ever, do not stop there. Go the extra mile and improve the buyers’ experience. The best way to go about this is to have value-added services or activities to enhance the buyer experience. For example, adding a round-the-clock customer service hotline where buyers can have their concerns looked into immediately will definitely boost the product you are selling.It should be better than what everyone else is offering. There is no point in coming up with a product that delivers less than what dozens of other businesses sell, is there? As much as possible, the product developed should be just as good as, or even better than, what the competition is offering.The product should be simple and user-friendly. Customers are likely to be turned off by products that confuse them. Who wants to pay for something that complicates things? The product should be simple and intuitive, and make things better. A housewife will not spend money on a new kitchen appliance when it will only complicate food preparation, just as a carpenter will not purchase tools that will double the time he takes to perform his tasks.It should evoke an emotional response. Customers tend to form a deeper attachment to a product if it is able to stir emotion in them. A brand new car, for instance, will resonate more with customers if it is able to make them feel like they are “driving ahead of the world”. Marketing strategies and advertising programs will have to be made creatively to accomplish this.It should be habit-forming. In short, the product should be able to engage a customer’s interest and keep them coming back for more. Longevity, or keeping the products in the minds of customers for a long time, is not enough. Building loyalty is even more important, and that can happen if the product is so great that the customers are seemingly unable to control the impulse to use it.Keep in mind that it is the customers that decide whether a product is a hit or a miss. It is up to the business to co me up with a product that will easily convince the customers to decide that it is, indeed, a great product.THE HOOK MODELHow will you go about building a great product? One model that you can follow is the Hook Model.The Hook Model, which was developed by Nir Eyal, is essentially about getting the customers “hooked” such that they have developed an attachment to certain products. In his book entitled “Hooked: How To Build Habit-Forming Products”, he talks about how companies seemingly control users’ minds and come up with products that are habit-forming.There are four phases in this cycle: the Trigger, the Action, the Variable Reward, and the Investment.Phase 1: The TriggerYou need something that will light up that spark of interest. It can be likened to an “itch” that has to be scratched. These are the triggers, and they come in two forms: external and internal. The most common external triggers include people, places, situations, and routines. When we talk about inte rnal triggers, these involve, more often than not, emotions or feelings.It starts with an external trigger that initially catches the attention of the customers. For example, while browsing through Pinterest, a young lady sees a pinned photograph of a model wearing a pair of sexy stiletto heels from a famous shoe designer. She just got engaged and is starting to plan her wedding. Shopping for a wedding dress and matching shoes is definitely in order, and the name of that designer has been in her radar. Her internal triggers have been activated: she does not want to look shabby or ordinary on her wedding day.The internal trigger is probably what most businesses find difficult to identify. In the case of a newspaper company, the internal trigger is the fear users have of not being in the loop, or not knowing the current events happening around the country and the world.Phase 2: The ActionThis stage focuses on what the customer will do in response to the trigger. The bride-to-be sees t he photograph on her Pinterest feed; if she closes the browser, the cycle is interrupted, and there was no habit formed. If she, however, clicks on the photograph that will direct her to the website where the pinned photograph is, this is the Action.In order to increase the likelihood that the customer takes action, the action should be:Easy to do or perform; andPsychologically motivating.In other words, there has to be an ability on the part of the customer to perform the action (and the product should have been designed to make performance of the action easy) and there also has to be motivation or energy for action.In the example, the action only entails clicking on the photo, and the photo is appealing and eye-catching enough to want to make her want to find out more. Once she clicks the photograph and is directed to the website, she is presented with a selection of gorgeous pairs of shoes. She feels like she just hit the jackpot. In this case, the motivation was most probably th e fear of missing out on seeing products that she might want to use for her wedding.Action is performed in anticipation of the next phase, which is the Reward.Phase 3: The Variable RewardWhen we talk of “variable reward”, it is that which gives the user what he or she came for, but still leaving him or her wanting more.This is where the Hook Model truly becomes a “hook”. It should develop a loop and engender a craving in the customer. To accomplish this, businesses make use of variable rewards in order to lure in customers and users.This phase focuses on one thing: anticipation. The product provider will then take steps in order to hype things up â€" “up the ante”, so to speak.If the bride to be clicked on the photograph and is directed to a marketplace website containing only a limited selection of shoes similar to the photo she just clicked, it will not be enough to make her more invested in browsing.But if, once she clicked and realized that there are more than shoes on the online marketplace, such as clothes and swimwear that would be perfect for a bridal trousseau and honeymoon trip, she will end up spending more than an hour browsing through the products. The next time she needs something related to her upcoming wedding, her instinct would be to check Pinterest or go directly to the online marketplace.Another scenario would be that the website will only offer limited editions of exclusive designs. This will definitely be seen as a reward because not everyone will be able to score those shoes.Phase 4: InvestmentThis is when the customer finally decides to invest something on the product or service. This could be time (regularly checking in on the website), money (making a purchase from the online marketplace), data (submitting product reviews on the online marketplace), or social capital (sharing about the website to friends or on various social networks she belongs in).More than about spending money, the investment phase is about an action th at will potentially improve the service for the next run through the cycle. In short, users invests something on the product not because of immediate gratification, but because they expect to benefit from it in the present and well into the future.In the case of the bride-to-be, sharing about the online marketplace could mean inviting other friends also to check it out. The referrals can earn her points that will definitely improve her experience the next time she uses the service again. On Pinterest, she may also create her boards, and the act of setting up her board, while pinning and re-pinning other boards, is already considered a form of investment.Fortunately for businesses, product developers and marketers everywhere, humans are naturally inclined to be curious and pursue answers once their interest has been piqued. Once they have been hooked, they would want to know more. They can play on this natural response and employ the Hook Model to reel the potential customers into bu ying their products.USING THE HOOK MODEL FOR BUILDING GREAT PRODUCTS The market is filled with so many products, but not all of them are considered to be great, or even halfway good. Every day, new products are being introduced, but only a handful of them succeed. Some become huge hits in the market, stirring up great demands and bringing in high revenues. Unfortunately, many fall in the wayside, are generally ignored by customers and end up not making any money.This happens for a number of reasons. It could be that the product was not viable to begin with, or the market simply was not interested in it. It is also possible that it was the wrong time to introduce the product because the economy may not be in a good situation, or the competition may be a little fierce at that time.It is also possible that the market has the high demand for a product, but it still fails to succeed. One reason why this happens is because the business may have failed to make or build a great product. In this article, we will learn 1) what makes a great product, 2) what the Hook model is, and 3) how to use the Hook model for building great products.WHAT MAKES A GREAT PRODUCT?A good product is something that customers would like to buy while a great product is something that will convince them to buy and keep and, most likely, buy again. But what defines a great product? What are the characteristics that will make a product worth the attention (and money) of the market?The product should deliver value. This means that the product should have a positive impact on a person’s life. A new kitchen appliance should make the cooking process quicker. A new mobile phone should have features that would make communication easier. It has to have features and functionality that will make one’s life better.It satisfies a great need. Put yourself in the shoes of your customers and build something that you would want to use. The product should be able to deliver on a specific value proposition . It has a clear purpose or function.Not only does it meet expectations, it exceeds them. By this time, you are aware of what your customers need. However, do not stop there. Go the extra mile and improve the buyers’ experience. The best way to go about this is to have value-added services or activities to enhance the buyer experience. For example, adding a round-the-clock customer service hotline where buyers can have their concerns looked into immediately will definitely boost the product you are selling.It should be better than what everyone else is offering. There is no point in coming up with a product that delivers less than what dozens of other businesses sell, is there? As much as possible, the product developed should be just as good as, or even better than, what the competition is offering.The product should be simple and user-friendly. Customers are likely to be turned off by products that confuse them. Who wants to pay for something that complicates things? The product should be simple and intuitive, and make things better. A housewife will not spend money on a new kitchen appliance when it will only complicate food preparation, just as a carpenter will not purchase tools that will double the time he takes to perform his tasks.It should evoke an emotional response. Customers tend to form a deeper attachment to a product if it is able to stir emotion in them. A brand new car, for instance, will resonate more with customers if it is able to make them feel like they are “driving ahead of the world”. Marketing strategies and advertising programs will have to be made creatively to accomplish this.It should be habit-forming. In short, the product should be able to engage a customer’s interest and keep them coming back for more. Longevity, or keeping the products in the minds of customers for a long time, is not enough. Building loyalty is even more important, and that can happen if the product is so great that the customers are seemingly unable t o control the impulse to use it.Keep in mind that it is the customers that decide whether a product is a hit or a miss. It is up to the business to come up with a product that will easily convince the customers to decide that it is, indeed, a great product.THE HOOK MODELHow will you go about building a great product? One model that you can follow is the Hook Model.The Hook Model, which was developed by Nir Eyal, is essentially about getting the customers “hooked” such that they have developed an attachment to certain products. In his book entitled “Hooked: How To Build Habit-Forming Products”, he talks about how companies seemingly control users’ minds and come up with products that are habit-forming.There are four phases in this cycle: the Trigger, the Action, the Variable Reward, and the Investment.Phase 1: The TriggerYou need something that will light up that spark of interest. It can be likened to an “itch” that has to be scratched. These are the triggers, and they come in two forms: external and internal. The most common external triggers include people, places, situations, and routines. When we talk about internal triggers, these involve, more often than not, emotions or feelings.It starts with an external trigger that initially catches the attention of the customers. For example, while browsing through Pinterest, a young lady sees a pinned photograph of a model wearing a pair of sexy stiletto heels from a famous shoe designer. She just got engaged and is starting to plan her wedding. Shopping for a wedding dress and matching shoes is definitely in order, and the name of that designer has been in her radar. Her internal triggers have been activated: she does not want to look shabby or ordinary on her wedding day.The internal trigger is probably what most businesses find difficult to identify. In the case of a newspaper company, the internal trigger is the fear users have of not being in the loop, or not knowing the current events happening around the country and the world.Phase 2: The ActionThis stage focuses on what the customer will do in response to the trigger. The bride-to-be sees the photograph on her Pinterest feed; if she closes the browser, the cycle is interrupted, and there was no habit formed. If she, however, clicks on the photograph that will direct her to the website where the pinned photograph is, this is the Action.In order to increase the likelihood that the customer takes action, the action should be:Easy to do or perform; andPsychologically motivating.In other words, there has to be an ability on the part of the customer to perform the action (and the product should have been designed to make performance of the action easy) and there also has to be motivation or energy for action.In the example, the action only entails clicking on the photo, and the photo is appealing and eye-catching enough to want to make her want to find out more. Once she clicks the photograph and is directed to the website, sh e is presented with a selection of gorgeous pairs of shoes. She feels like she just hit the jackpot. In this case, the motivation was most probably the fear of missing out on seeing products that she might want to use for her wedding.Action is performed in anticipation of the next phase, which is the Reward.Phase 3: The Variable RewardWhen we talk of “variable reward”, it is that which gives the user what he or she came for, but still leaving him or her wanting more.This is where the Hook Model truly becomes a “hook”. It should develop a loop and engender a craving in the customer. To accomplish this, businesses make use of variable rewards in order to lure in customers and users.This phase focuses on one thing: anticipation. The product provider will then take steps in order to hype things up â€" “up the ante”, so to speak.If the bride to be clicked on the photograph and is directed to a marketplace website containing only a limited selection of shoes similar to the pho to she just clicked, it will not be enough to make her more invested in browsing.But if, once she clicked and realized that there are more than shoes on the online marketplace, such as clothes and swimwear that would be perfect for a bridal trousseau and honeymoon trip, she will end up spending more than an hour browsing through the products. The next time she needs something related to her upcoming wedding, her instinct would be to check Pinterest or go directly to the online marketplace.Another scenario would be that the website will only offer limited editions of exclusive designs. This will definitely be seen as a reward because not everyone will be able to score those shoes.Phase 4: InvestmentThis is when the customer finally decides to invest something on the product or service. This could be time (regularly checking in on the website), money (making a purchase from the online marketplace), data (submitting product reviews on the online marketplace), or social capital (sharing about the website to friends or on various social networks she belongs in).More than about spending money, the investment phase is about an action that will potentially improve the service for the next run through the cycle. In short, users invests something on the product not because of immediate gratification, but because they expect to benefit from it in the present and well into the future.In the case of the bride-to-be, sharing about the online marketplace could mean inviting other friends also to check it out. The referrals can earn her points that will definitely improve her experience the next time she uses the service again. On Pinterest, she may also create her boards, and the act of setting up her board, while pinning and re-pinning other boards, is already considered a form of investment.Fortunately for businesses, product developers and marketers everywhere, humans are naturally inclined to be curious and pursue answers once their interest has been piqued. Once they ha ve been hooked, they would want to know more. They can play on this natural response and employ the Hook Model to reel the potential customers into buying their products.USING THE HOOK MODEL FOR BUILDING GREAT PRODUCTSTurning regular products into habit-forming products may seem like a daunting thought, but it can be done, and the Hook Model is one way of doing so. Granted, there are products and business models that do not really require the formation of habits. More often than not, though, they are.Essentially, by using the Hook Model, you will be creating a strong wanting, desire or craving in your customers, such that they will come to notice your product, invest in it, develop an attachment, and keep coming back to it. To a certain extent, it may be said as “manipulating your customers’ perception”, which can swing both ways. However, it is not really manipulation if you are able to deliver on each one of your product’s selling propositions, is it?Illustrations of the H ook Model are often used on products such as online communities and websites, apps and gadgets. However, the concepts also apply to offline products.If you plan to use the Hook Model in order to establish a firm foothold for your product or service, take note of the following:Employ both external and internal triggers, and make sure they are aligned. Some businesses make use of external triggers such as e-mails, online advertisements, apps, discussions, connections, sharing content, and even tweets. In order to fully utilize internal triggers, you have to find out what people (your target customers) are already trying to do, and just make it easier for them.In the example of the online marketplace earlier, the external trigger was the photo on Pinterest. It could just as easily have been an online ad appearing on her Facebook newsfeed, or a comment on a post on wedding dresses and shoes in a bridal-themed blog. Knowing that prospective brides will be checking in at the site, they al so started offering other bridal-themed items, making it easier for their target customers to get everything that they need in one place.When employing these triggers, make sure they are aligned. They must complement each other, and be engaging or catchy enough to encourage them to answer a call to action.Make it easy for users to take action. In the example used previously in the discussion, the action involved a single click on the photograph and a series of simple clicks that will lead to the online marketplace. There really is nothing complicated about it. Customers will be turned off when they have to jump through hoops in order to get the information that they want.The online marketplace should put great attention in designing a user-friendly interface for its website. Remove barriers and put in place mechanisms that are simple enough but still encourage users to take action.Offer incentives, and they must be fulfilling.This is to motivate users or customers to invest data, ef fort, social capital, or money in your product. What additional perks will they get if they stick around on the website? What are the rewards that they are likely to get if they invest money? If they send in reviews? If they refer friends and family to the website? Add to their buying experience to keep them coming back for more.When designing the rewards, make sure they are “rewarding”, in every sense of the word. According to Nir Eyal, the most frequently overlooked phase of the Hook Model is the Investment phase. Companies successfully come up with triggers that eventually motivate users to take action and check out their products. They even manage to get these users to spend their money on these products. However, after that, the users are sent on their way. The companies fail to “re-engage” the customers after they have already taken the money.One way to re-engage the customers is to find ways that will encourage the customers to check back in again.Putting the Hook Mod el to good use means that the business is able to keep its customers interested or engaged in its products or services. If the business makes an effort to get a full understanding of habit-formation, the chances of it being able to build and offer great products are definitely higher. They are also able to establish more competitive advantage since they have greater chances of building up a loyal customer base.[slideshare id=16424773doc=hookedatinteraction13copy-130208101638-phpapp02w=710h=500]

Choosing A Suitable Business Structure - 1869 Words

Choosing a suitable business structure For Coral Jones and James Tran (C J) who are thinking of starting up a new business, the ability to raise and solicit funds and operate in an efficient and manageable fashion is determined by the form of entity with which they choose to organise their intangible property. The four main business structures used by businesses in Australia are sole proprietorship, partnership, company and trust, Based on Coral and James’ current scenario, I would assume they are planning to open their own designing firm which offers architecture, interior and industrial design services. A sole proprietorship would be unsuitable for this case since it involves an individual going into business for themselves. As a†¦show more content†¦Ultimately, a partnership would allow Coral to continue her work in the medium sized firm whilst establishing this new business, thus providing her with financial security in times of need. Another advantage of the partnership entity is that it provides greater access to finance and management from the resources of both partners. As Section 24 of the Partnership Act states amongst its rules of the interests and duties of partners, â€Å"All partners are entitled to share equally in the capital and profits, and must contribute equally towards the losses†. Furthermore, the Act states that â€Å"Every partner may take part in the management of the partnership business†. Unlike in a sole proprietorship where capital remains limited, partners in a partnership are able to contribute their share in the business to increase capital volume and ultimately business activities. Therefore, the ability to pool resources from partners will, in particular, assist James who just graduated from university and may lack the sufficient funds needed to contribute towards a start-up business. A partnership is also considered a safe organisation for providing credit facilities du e to the unlimited liability of partners. Sufficient funds in terms of credit can be procured from financial institutionsShow MoreRelatedOwnership Risks Assessment And Recommendation723 Words   |  3 PagesMEMORANDUM – A1 Ownership Structures To: Mike Jackson and Alan Prentice From: Elliot Chan Date: 15 September 2016 Subject: Ownership Risks Assessment and Recommendation I have received your invitation to invest in the bakery. Firsts offering a sale at $50,000 for purchase. We have to reform the business between 3 structures such as sole trader, partnership and a private company. After studying these ownership structures, I would like to give you my advice and hear from your considerationsRead MoreUnderstanding And Framework Of Project Management1061 Words   |  5 Pagesthe system. In a model-based methodologies such as PMBOK or PRINCE2, the rules are clearly definite. Since the models could be applied to diffident projects, they structure parts of system which relationships are clear. 2. Disadvantages 1) Prolixity for small projects. Both PMBOK and PRINCE2 have many processes. This will be suitable and efficient for big projects which need many different departments and steps to complete. However, for the small projects some processes seems to be excess. 2) LackRead MoreMethods And Methods Of The Project Management1023 Words   |  5 Pagesthe system. In a model-based methodologies such as PMBOK or PRINCE2, the rules are clearly definite. Since the models could be applied to diffident projects, they structure parts of system which relationships are clear. 2. Disadvantages 1) Prolixity for small projects. Both PMBOK and PRINCE2 have many processes. This will be suitable and efficient for big projects which need many different departments and steps to complete. However, for the small projects some processes seems to be excess. 2) LackRead MoreLegal Forms of Business1415 Words   |  6 PagesLegal forms of Business The process of starting a business can be a challenging one. From choosing a business name, identifying the product to sell and where all require thoughtful decisions. All these decisions also need legal and practical considerations. To understand more about the different forms of business, it is important to consider the right structure for the business (Legal Forms, 2006). Sole Proprietorship A sole proprietorship simply means a business with one owner. With many formsRead MoreA Short Note On Human Resource Management1160 Words   |  5 Pagesmanagement. Secondly a description of the importance of three human resource functions that are suitable for the above mentioned business in the task scenario. Also taking into account the situation of the business in the task scenario an examination of two appropriate workforce planning methods that can be used in their organisation. Then recount the ways in which the overall performance of the business in the task scenario can be improved by developing their employees. Lastly giving reasons, figureRead MoreManagement Style Of The Joint Stock Company1385 Words   |  6 Pages According to Peter Drucker, one of the most prominent business gurus of recent times, management is a timeless, human discipline. It has been used to build the Great Wall of China, to run empires and armies throughout history, and guide the development of the joint stock company, which has been the key institution in the development of the joint stock company which has been the key institution in the development of modern capitalism. If there is a lack of communication in an organisation thereRead MoreFacilitating Career Planning for African American Women in Organizational Leadership1283 Words   |  6 Pages Most nonprofit agencies follow the same management structure. The structure normally consists of a vertical hierarchal structure with the chief executive manager at the helm, and divisional leaders rounding out the strategic leadership team. Since 9/11, then government shutdowns, multiple wars, natural disasters, and the government sequester, the challenge to most nonprofit s is to compete for every available charitable dollar. Chief Executive Officers (CEO) of nonprofits must not only be skillfulRead MoreImportance Of Accounting Information On Business Structure Essay1647 Words   |  7 Pagesinformation is used to make decisions and plans about the business, which includes the decision to adopt the most suitable business structure under which the couple should run their business; the importance of â€Å"statement of financial position† and the three types of financial position resources which are needed operate the business; the importance of finding how well their restaurant is performing or the expenses which incur in running the business by analyzing the â€Å"statement of financial performance†Read MoreBuilding A Place For Our Business1138 Words   |  5 PagesOnce we have defined our business idea we should think of a place for our business and where we will place. This choice will depend in part on the proper functioning Business. We should not rush in choosing the premises and that a wrong decision can result in the future a change of room with all the expense and inconvenience that entails. Before drinking a decision we must consider the needs of our company in the future: possible extensions, new clients, etc. The importance of the location of ourRead MoreInformation Systems Security Policies Mainly Address Threats1165 Words   |  5 PagesUnfortunately, threats do exist and data systems safety policies are essential to provide a structure for choosing and implementing reverse measures against them. An enforceable drafted policy assures that everyone within the organization coherently behaves in a suitable manner with regards to information security. A sophisticated information security plan defines the goals of the information system of a business and sketches a technique to attain these described goals. On the other hand, an information

Become an Organ Donor Essay - 1434 Words

Become an Organ Donation Organ donation is a sacrifice that can touch many people through one person’s unselfish gift. Granted that gift most often comes after a tragic loss of a loved one. As the bearer of three functioning kidneys, I have always considered organ donation to be the expected norm. But today, the focus will be to enlighten you on the reasons to consider organ donation. Organ donations are needed for every age group, race, and ethnic groups. Each person should take the opportunity to extend the gift of life to another individual through organ donation. There are many reasons to become an organ donor but we will focus specifically on five reasons why people should donate their organs listed here. The person that needs†¦show more content†¦According to the US Department Health Human Service website a person will be added to the donor list every 10 minutes (Why Donate?, 2014). What if one of those individuals were in your family? Wouldn’t you want others to offer a life-saving opportunity to you? While making the choice to donate any organ is difficult you have the power to offer the needed organ to your own family or another family that may be losing hope. During the opening, it was mentioned that every age, race and ethnic group is effected and have a need for organ donations. Below are graphs from the US Department of Health Human Services that clearly illustrate the needs for the waiting recipients. Illustration 1 shows the percentage of waiting candidates by their ethnicity. Statistically, Latinos suffer from obesity which leads to diabetes and heart disease. African Americans suffer higher rate of diabetes and high blood pressure. Asians and Hawaiians reportedly have a higher rate of kidney and liver diseases. Each of these dispositions can lead to other complications effecting the organs and eventually causing organ failure, even with treatment. Illustration 2 show that the people needing an organ donation is not limited to the aged or infirmed but range from newborn to over 65 years old. Illustration 1: Waiting List Candidates by Ethnicity (African Amercian and Organ Donation, 2014) Illustration 2: Waiting List Candidates by Age (Organ Donation and People Over Age 50,Show MoreRelatedPersuasive Speech : Organ Donor1480 Words   |  6 Pagesaudience of the importance of becoming an organ donor to save lives. Thesis: Becoming an organ donor can give severely ill people another chance at living a normal life. I. Introduction A. Attention Getter: Imagine having a loved one who is in end stage organ failure and has been put on the organ transplant waiting list, in hopes getting the chance to live. B. Reason to Listen: With the long list of people waiting to receive an organ transplant, it is important thatRead MoreThe Problem Of Organ Transplants1528 Words   |  7 PagesThe need for organs is a growing dilemma amongst America and countries all over the world. Thousands of people sit on waiting lists in hopes to receive a new organ never knowing if they will actually receive one before their delicate organ gives up. Although many people are willing to be donors upon the time of their own death, the shortage of organs hangs over the patients and families who deal with the reality of an organ shortage every day. One solution that has been proposed is allowing peopleRead MorePersuasive Speech : Organ Donation1335 Words   |  6 Pagesto make. C. My name is Morgan Silva and I am here to talk to you about organ donation, how you can become one, and the ways your family and donor recipients benefit from the donation you made. II. Body A. People often ask themselves what organ donation is and what it involves. 1. According to Medline Plus, organ donation takes healthy organs and tissues from one person for transplantation into another. a. All kinds of organs can be donated to save a life: the kidneys, the heart, the liver, the pancreasRead MorePersuasive Speech : Organ Donation1076 Words   |  5 PagesSpeech Assignment #2: Organ Donation Specific Purpose: To persuade my audience to become registered organ donors. Thesis: Today I want to persuade my audience to become registered organ donors. Introduction I. To start, by a show of hands, only if you feel comfortable, how many of you are registered organ donors? II. According to organdonor.gov, â€Å"an average of 22 people die each day waiting for transplants that can t take place because of the shortage of donated organs.† a. Furthermore, everyRead MoreOrgan Transplants Should Not Be An Organ Donor Essay1167 Words   |  5 Pageswaiting list for organ transplants feel every minute of every day. However, instead of waiting for a toy, they are waiting for something they literally cannot live without. I am a registered donor and know people who have had organ transplants. There is a continuously increasing need for organ donors, and it is easy to become an organ donor. Today, I hope to persuade you all to become registered donors by explaining the need for more donors, what you can donate, and how you can become a donor. (First,Read MoreOrgan Donation : An Organ Donor1068 Words   |  5 Pagesshould become organ donors. Choosing to become an organ donor provides the opportunity to save up to eight lives and improve the quality of life for many others with tissue donation. An organ donor can also provide comfort to the grieving family: the loss of the loved one will be helping others to live. Becoming an organ donor is much easier than many think. The decision can literally be done in just minutes. Web MD states, an organ transplant is the surgical removal of a healthy organ from oneRead More Organ Donation Essay740 Words   |  3 PagesOrgan Donation Organ donation is a topic which contains many conflicting views. To some of the public population organ donation is a genuine way of saving the life of another, to some it is mistrusted and to others it is not fully understood. There are some techniques that can be used to increase donation. Of these techniques the most crucial would be being educated. If the life threatening and the critical shortage of organs was fully understood by the public, organ donation wouldRead MoreEssay On Organ Donation814 Words   |  4 Pages yet the process of organ donation and transplantation prolongs life. Problems with the supply and demand of viable organs lead to controversial topics and debates regarding solutions to suppress the gap between donors and recipients. One prevalent debate concerning these problems follows the question of whether to allow non-donors to receive organ transplants if needed even though they aren’t registered to donate their own organs. Although denying non-registered organ donors the possibility to receiveRead MoreOrgan Transplants : An Organization1486 Words   |  6 Pages Lizetth Gonzalez Mrs. Forsythe English 7-8 1B January 20, 2015 Organ Transplants Despite the fact that more than a million have signed up to become donors the number of donors is still nowhere near the number of people on waiting for transplants therefore, resulting in an average of eighteen deaths every day due to the shortage. (Pros) Keep in mind the amount of lives saved or restored when a single organ donor can save up to eight lives. In addition to saving lives and restoring broken lives, aRead MoreA Persuasive Speech On Organ Donation947 Words   |  4 Pagesname is, Lizette Vazquez, and I am here to talk to you about becoming an organ donor. Many people wait for years for organs to become available, the need for organ donors is growing. Donate and save a life. If you had a chance to save a life and or change their life, would you do it? If you answered no, to this question would your feelings change, towards organ donation if someone in your family or close to you need an organ transplant? Can you imagine, what it would feel like to get handed a death

Module Free Essays

There is a positive correlation between the longer a child attend pre-school and high IQ scores. Children who can afford to spend a lot of time in pre-school have parents who are wealthy and likely educated, providing them with good genes and thus are likely to have high IQ scores. Children with high IQ scores perform well in pre-school and incentives their parents to keep them in pre-school longer. We will write a custom essay sample on Module or any similar topic only for you Order Now Part C. 16. The hypothesis is that students will understand math material better when they duty while listening to classical music. 7. The independent variable is the setting in which the students study, whether that is with classical music or no classical music. 18. The dependent variable is how well the students perform on the math test administered after one month 19. The experimental group is the group of students who study math while listening to Mozart. 20. The control group is the group of students who study without listening to music. 21 . There isn’t really a placebo group, no one is receiving a fake treatment, they are either listening to music or not. 22. Mr†¦ Ross randomly assigned students to the group that they are in to help prevent confounds. He also administered the same math test to both groups of students. 23. Experimenter bias is possible because Mr†¦ Ross could have graded the math test differently based on what group the student was. Also he could have interpreted the difference between the two groups as a result of the music but it really was Just random chance. 24. The hypothesis is that Hawthorne believes that employees working in brighter light environments will have increased productivity. 25. The independent variable is he setting in which the employees work, whether it is bright or dark environments. 26. The dependent variable is the productivity of the workers. 27. The experimental group is the group of employees that work in the brighter work environment (100 watt lighting). 28. The control group is the group of employees that work in the regular lighting area (70 watt lighting). 29. There is no placebo because there is no fake treatment or pill that is given for psychological benefits of the patients, there are just 2 group, one with 100 watt lighting and one with 70 watt lighting. How to cite Module, Papers

Summer by David Updike free essay sample

King Solomon wrote wisely, and later was wisely paraphrased by the folk band â€Å"The Byrds†, â€Å"To everything there is a season and a time to every purpose under heaven † (Ecclesiastes 3:1,8). Seasons often represent the periods of a person’s life; birth, youth, age and death. In the short story â€Å"Summer† by David Updike, the lake provides an eternal and unchanging witness to Homer’s transition from season to season and from boy to man. In the beginning we find the family and its surrogate son, Homer, enjoying the fruits of the summer. Homer wakes to find Mrs. Thyme sitting alone, â€Å"looking out across the flat blue stillness of the lake†(48). This gives us a sense of the calm, eternal feeling the lake presents and of Mrs. Thyme’s appreciation of it. Later, Fred and Homer wildly drive the motor boat around the lake, exerting their boyish enthusiasm. The lake is unaffected by the raucous fun and Homer is pleased to return to shore and his thoughts of Sandra. We will write a custom essay sample on Summer by David Updike or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our protagonist observes the object of his affection, as she interacts with the lake, lazily resting in the sun. The lake provides the constant, that which has always been and will always be. As in summers past, the preacher gives his annual sermon about the end of summer and a prayer that they shall all meet again. Afterward, Homer and Fred take a final turn around the lake only to see a girl who reminds Homer of Sandra. â€Å"And there was something in the way that she raised her arm which, when added to the distant impression of her fullness, beauty, youth, filled him with longing as their boat moved inexorably past†¦and she disappeared behind a crop of trees. †(51) We draw the impression that there will always be girls to long for, summers to enjoy and lakes to witness these rites of passage. The season changes, people come and go but the lake remains as it always has been. In the end, the lake becomes the silent observer to the cycle that continues to recur and endure, summer romance and the maturation of the boy to manhood.