Analysis of the Marketing Communications Campaign of your favourite Assignment

Analysis of the Marketing Communications Campaign of your favourite athletic shoe brand - Assignment Example Herein, the decision makers attempt to serve their customers in a way better than its competitors (Payne, p57). In these respect, communication is a vital factor. Communication plays a fundamental role in facilitating the entire marketing plan. Therefore, an organisation must develop ‘two way communications’ with its employees and customers. Proper communication channel helps a company to spread awareness regarding its product among the customers. ‘Integrated Marketing Communication’ is the latest and the most effective way of developing proper planning marketing. This primary objective of this paper is to explain and analyse integrated marketing communication in the context of a shoe brand company. In this respect, it will attempt to deal with various aspects of integrated marketing communication (IMC) and its formulation. At first, a brief description about the concept of IMC will be discussed followed by its implementation process. In order to study the effects of implementing integrated marketing communication, an athlete shoe making company is chosen and is briefly introduced. It will be followed by a comprehensive analysis of Integrated Marketing Communication Model. Finally, the conclusion will present the important findings of this paper. Among the four Ps of marketing, ‘promotion’ is very necessary for spreading awareness and for convincing the customers about the product. The promotional activities deal with adverting, communication and public relation. The integrated marketing communication (IMC) is a concept that helps to formulate the entire promotional planning for a company. Specifically, it can be defined as the ‘marketing mix for communication’. Therefore, it is necessary to understand the role of communication in developing effective and efficient marketing strategies. Marketing communication is important to attract new consumers for new product categories. Consumers’ perception regarding

General Management Case Study Example | Topics and Well Written Essays - 1500 words

General Management - Case Study Example Sales took place in software service but big hardware and software were sold occasionally and not at a regular interval which led to fluctuation in profitability. In addition, economic conditions and internal problems also led to major setback for the firm. Constraints Main constraint for the firm was that the customer demanded low cost product and the sale of its hardware’s and software’s were pretty less as compared to the sale of software packages which resulted in loss of money in the company’s ongoing services. The external factors also acted as one of the major constraint in the working of the firm. Objectives Personal objectives and corporate objectives are important for organizations as the personal objectives would help the members of the organization to stay maintained and disciplined towards the work and working environment and the corporate objectives would define the goals and target that are to be achieved. Both personal and corporate objectives are somehow linked with each other. Corporate objectives usually mean to achieve a set goal like to capture market share of 10%, customer satisfaction and other factors n relation to the business. Therefore personal objectives would help to achieve the corporate objectives of the firm. Industry Analysis The industry analysis would take into consideration tools such as SWOT analysis which would look at the strength and weaknesses, the internal issues along with the firm’s opportunity and threats referred to as the external issues both for software industry and the firm. SWOT Analysis Strength: The partners of the firm, Dave had extensive programming experience and had worked for many software firms. The firm’s software package was highly praised by its customers and this it can be said that the strategy was highly successful adding it to be one of the strength of the company. The software industry had distributors according to the size and need of the customers. Weakness: The hardware and software because of their high price were not sold at regular interval which impacted the profitability of the firm. SWO primary source of income did not provide SWO with stable source of income. The firm was also financially unstable as a result banks refused to offer loans also lack of consistent data entry proved the internal issues of the firm. Opportunities: opportunity for SWO in the future is to either sell of the firm or to expand the business in order to stay competitive in the software industry. In addition marketing sector can also be improved to create awareness. Threat: A major threat came from the competitors of SWO as competition in the software industry is quite stiff. ACCPAC, IBM and Arthur Anderson were the leading competitors in the software industry. Key Success factors According to the distributors, better inventory and accounts management was the key success factor for the firm to regain its position and make a mark in the software industry. Co nsumer Analysis I II III IV Who Business form Computer parts Small distributors Mid size customers What distributors distributors distributors distributors When business Why bankrupt Unhappy with SWO service Receivables problems N/A How Provide effective service Provide service with the problem Market size N/A N/A N/A N/A Implications: Individuals Professionals