Homosexuality Essays - Same-sex Sexuality, Sexual Orientation

Homosexuality Essays - Same-sex Sexuality, Sexual Orientation Homosexuality Outline Two bulletins were concealed, yesterday, March 9, as the personality of the man liable for them was uncovered. These announcements incensed the municipal and gay rights pioneers massively. Situated in Staten Island, they censured homosexuality by utilizing refrains from the Bible. The man answerable for this was Reverend Kristopher Okwedy of the Keyword Ministries in Staten Island. He paid $1,800 to post the two finishes paperwork for one months time. These signs refered to four interpretations of Leviticus 18:22. It read: Thou will not lie with humanity similarly as with womankind: it is plague. These messages were concealed yesterday with McGruff the wrongdoing canine and Smokey the bear, when Guy V. Molinari, the Staten Island district president reprimanded it, alongside nearby gay pioneers. Mr. Okwedys name had stayed unknown until yesterday, when the announcement organization discharged it, with his consent obviously. He felt that the organization inappropriately blue-penciled him. In an announcement he stated: This is the place where there is the free, home of the daring. You should secure the privileges of free discourse. I paid cash and didn't disregard any city laws. Donald Rosenthal, a legal counselor for the association that claims the bulletins, said that the signs were concealed in light of the fact that they didn't reveal who paid for the messages. Mr. Okwerdy stated, in any case, that he was never informed that he needed to put his name on them. He chose to stay unknown, yet would not have had an issue with uncovering his name whenever inquired. Daniel Master, lawful insight of Molinari, said that the message ought not have been printed even with the name appended: A dependable individual from the business network would not have printed this. Issue There are a few issues being talked about here. Above all else, there is the issue of the principal change. The primary correction gives the residents of the United States the option to free discourse. Does concealing the signs damage that right? Isnt he permitted to state what he satisfies similarly as the board for a vehicle or for a food establishment? The subsequent issue is gay rights. Does this man reserve the privilege to slam gay people? Provided that this is true, arent the gay people having their privileges undermined by this bulletin. Should the city consider driving such a large number of individuals crazy, awkward and baffled since one man needs to have his state? Feeling I am an extremely large gay rights lobbyist. I feel that they are individuals similarly as heteros may be, and blacks and Asians and every other person so far as that is concerned. I loathe when their privileges as residents and as individuals get damaged by extremists and uninformed individuals. In any case, I likewise feel that the Bill of Rights gives laws to everybody, biased people notwithstanding. So if an individual needs to slam gay individuals, as long as he isn't being vicious, I feel that he ought to reserve the option to do as such. The explanation that the city surrendered for covering the signs was feeble and improbable. Who cares if the individual who set up the signs doesn't reveal his name? They were simply getting a great deal of weight from the gay and social equality lobbyist, so they found an escape clause to conceal the signs. This in no was pardons them from freeing a man his Constitutional privileges of free discourse and free press.

Compare and contrast the poems by Wilfred Owen and Rupert Brooke

The size of World War one was gigantic bringing about 8556315 passings over the entire world. It was the biggest war ever. The conditions in the channels was awful, as all men had lice, were defenseless against visit gas assaults and could without much of a stretch come down with maladies, for example, channel foot and gangrene. Rodents swarmed the channels, the men where canvassed in mud and they didn't have the opportunity to normally wash. The men smoked to unwind around evening time. It's not amazing that the future of a trooper in the channels was Wilfred Owen was conceived on the eighteenth March 1893 in Owestry, Shropshire. He was instructed at the Birkenhead establishment and at Shrewsbury Technical School. Owens occupations comprise of a lay associate to the vicar of Dunsden and a student educator. Before the episode of World War one he functioned as a private coach educating English. In October 1915 he enrolled in the craftsmen rifles where he prepared for seven months. In January 1917 he was appointed as a second lieutenant with the Manchester regiment. Owen started the war as a hopeful and sprightly man, yet before long changed after numerous awful encounters. Owen was determined to have shellshock, it was while recuperating in Craiglockhart medical clinic, Owen met Siegfried Sassoon. During a period in Scotland Owen composed a considerable lot of his sonnets. Owen kicked the bucket on November fourth 1918 at the age of twenty-five. Interestingly Rupert Brooke, another celebrated War artist. He was most popular for his optimistic, devoted verse during World War one, anyway Brooke never experienced direct battle. Brooke was conceived in Rugby on the third August 1887. Brooke was instructed at Rugby School, Kings College and college of Cambridge. In 1913 Brooke endured an enthusiastic breakdown, accepted to be a direct result of desire and sexual disarray. Brooke was charged in the illustrious naval force volunteer division as a sub lieutenant. Brooke created sepsis from a mosquito chomp, while going with the British Mediterranean Expeditionary power. He kicked the bucket on April 23rd 1915 off the island of Lemnos. â€Å"Dulce et Decorum Est† is a sonnet by Wilfred Owen, which is supposed to be his generally acclaimed. The sonnet clarifies numerous thoughts of war. The sonnet is about a little gathering of warriors limping again from the cutting edge. They're in a terrible condition from the battling they have suffered and are needing some reprieve. As they return they are assaulted by a gas assault. The fighters battle in the mayhem however effectively put on the gas marks. Anyway in the battle on man fizzles and is deserted. The sonnet tells how Owen gets spooky by the picture of the excruciating passing of the man. The idea never left his brain. The sonnet gives the peruser a full understanding into the ghastliness of the war. Another of Wilfred Owens sonnets is â€Å"Disabled.† It shows the neglection of troopers who have returned from war. The sonnet recounts to an account of a youngster who was attractive and cherished the magnificence on a football pitch. He chose to pursue the war. His reasons? He got told he would glance a God in uniform, to intrigue his sweetheart and he adored greatness. In any case, in the war he lost his appendages. On his arrival to the nation he didn't get his legend welcome, however rather he was ignored. Indeed, even the medical caretakers taking care of him maintained a strategic distance from him. Then again â€Å"The soldier,† one of Rupert Brooke's most renowned sonnets, attempts to delineate the brilliance of the war. Rather than Owens increasingly practical perspectives on war, Brooke's is unquestionably progressively, respectable and celebrated. His mentality was to console the British and conceal them structure the genuine truth. The sonnet â€Å"Dulce et Decorum est,† utilizes metaphors, for example, â€Å"bent twofold like homeless people under sacks† this brings the picture of the officers looking like bums and nearly being disabled under the heaviness of their packs. Owen utilizes similar sounding word usage all through the sonnet, â€Å"knock †kneed.† The utilization of similar sounding word usage portrays viably and rapidly the states of the troopers, letting the peruser make the picture in their psyche. The line â€Å"haunting flares,† is one of numerous incredible portrayals Owen employments. It depicts the image of shells detonating behind the men yet having a practically spooky impact on them. Into the sonnet Owen utilizes successful accentuation, for example, â€Å"Gas! Gas! Fast boys!† This line rapidly expands the rhythm of the sonnet and the earnestness. The utilization of one syllable words with an outcry mark additionally makes you experience the adrenaline surge the fighters would of experienced. AS the rhythm of the sonnet is expanded so too is the direness, this can been seen with words utilized, for example, â€Å"floundering,† â€Å"drowning,† â€Å"fumbling,† and â€Å"stumbling.† Because the words are finishing off with â€Å"ing† it adds to the need to keep moving and accelerates the sonnet. Owen likes to include the peruser into his sonnets, he does this by the utilization of word â€Å"you.† As Owens sees are against energy and the wonder of fight he includes the peruser to show exactly how awful and awful the war was, and to encounter the agony and passing encompassing you like a shell. â€Å"Disabled† by Wilfred Owen likewise includes the peruser and connects the peruser sincerely to the fighter. The primary refrain starts with, â€Å"he sat in a wheel seat hanging tight for dull, and shuddered in his horrible suit o f grey.† This citation shows an officer who is debilitated yet in addition by the expression, â€Å"waiting for dark† shows the depression of the man and can be viewed as he is being compelled to remain in his desolate state. The sonnet varies among present and past and it is unmistakably found in the sonnet the man's current life is dull and discouraging, this can be seen with the line â€Å"voices of young men rang disheartening like a psalm, voices of play and joy after day.† The voices help him to remember his lost youth and how the world carries on careless in regards to his condition. In the subsequent refrain, Owen goes into the man's past and communicates the energy of his previous lifestyle. The line â€Å"now he will never feel again how thin young ladies' midriffs are,† demonstrates he has lost the capacity to be a typical man and is tormented by young ladies' fondness. This can be seen more clear in the line † contact him like some eccentric disease,† this shows the sentiment of dismissal and torment and how they are currently spurned by him. In the primary refrain it is expressed he has lost his legs, â€Å"Legless† however the expression â€Å"before he discarded his knees, â€Å"shows he is considered answerable for the loss of his legs and nearly taunts him for his remissness. Before he pursued the war he felt pleased to continue a physical issue while playing football, â€Å"one time he preferred a blood-smear down his leg.† He adored the wonder on a football pitch and praised like a legend for a little twisted. After one of the football coordinates the man become inebriated, â€Å"drunk as a peg† and chose to pursue the war. The man's explanations behind pursuing the war were, â€Å"someone said he'd look a God in kilts.† The utilization of the word â€Å"someone† shows that the man was effectively convinced to join the military and by somebody of no significance to him. Additionally he joined to demonstrate his manliness to dazzle the women and his better half. Anyway his vocation in the military was brief and he was â€Å"drafted out.† â€Å"Some cheered him home,† this line shows the man didn't get all the commendation and wonder he pursued particularly in the wake of yielding his life, and amusingly the cheers was greater for him on a football pitch. This shows Owens solid musings against brilliance and nationalism that a man who yielded his life isn't demonstrated the recognition he merits and the absence of care for the man after the war. The sonnet closes with an inquiry to the perusers, â€Å"why don't they come?† This inquiry shows the man is edgy for care and need of consideration, and is yelling out for the assistance of the medical caretakers, anyway it could be viewed as the man is hanging tight for something possibly his demise to end his anguish. Rupert Brooke's â€Å"The Soldier† has a totally unique view to Wilfred Owens sonnets. Albeit the two artists manage the issue of war, Brooke's sonnets are not quite the same as Owens since Brooke trusts it is fearless, fitting and valiant to kick the bucket for your nation. The sonnet begins with a pompous proclamation â€Å"If I should bite the dust just consider this me.† This announcement is by all accounts coordinated to somebody near him. It is additionally written in the restrictive tense as though he accepts he won't pass on. In the following line Brooke's utilization of similar sounding word usage is appeared with â€Å"foreign fields.† This accentuates the word outside, focusing on Brookes sentiment of enthusiasm regardless of whether you were to pass on in a remote nation. In the third line Brooke the word England is presented just because which is to some degree weird due to the nationalism perspectives on Brooke. The word England is then rehashed a few times in the sonnet, fortifying Brooke's extraordinary love of his country. In the sonnet Brooke utilizes enjambment which gives the sonnet its deliberate, quiet feel. Redundancy is additionally used to impact the sentiment of pride and greatness. In the line â€Å"her blossoms do love,† Brooke alludes to nature as a quieting difference to the war that is occurring. Brooke utilizes exemplification when he alludes to England as an individual, â€Å"her sights her sounds dream glad as her day.† Brooke utilizes this representation as a method of saying battling for your nation resembles reimbursing all the things England has accomplished for you. The structure of â€Å"Dulce et Decorum est,† is very intreseting as all through the sonnet the speed and power of the sonnet is always showing signs of change. â€Å"Gas! Gas! Speedy, boys!† This utilization of monosyllabic words enlivens up the sonnet and the use of the outcry marks higher the force. The sonnet opens with â€Å"Bent twofold, similar to old homeless people under sacks, Thump kneed, hacking like witches, we reviled through slop, Til

How To Use The Hook Model For Building Great Products

How To Use The Hook Model For Building Great Products WHAT MAKES A GREAT PRODUCT?A good product is something that customers would like to buy while a great product is something that will convince them to buy and keep and, most likely, buy again. But what defines a great product? What are the characteristics that will make a product worth the attention (and money) of the market?The product should deliver value. This means that the product should have a positive impact on a person’s life. A new kitchen appliance should make the cooking process quicker. A new mobile phone should have features that would make communication easier. It has to have features and functionality that will make one’s life better.It satisfies a great need. Put yourself in the shoes of your customers and build something that you would want to use. The product should be able to deliver on a specific value proposition. It has a clear purpose or function.Not only does it meet expectations, it exceeds them. By this time, you are aware of what your customers need. How ever, do not stop there. Go the extra mile and improve the buyers’ experience. The best way to go about this is to have value-added services or activities to enhance the buyer experience. For example, adding a round-the-clock customer service hotline where buyers can have their concerns looked into immediately will definitely boost the product you are selling.It should be better than what everyone else is offering. There is no point in coming up with a product that delivers less than what dozens of other businesses sell, is there? As much as possible, the product developed should be just as good as, or even better than, what the competition is offering.The product should be simple and user-friendly. Customers are likely to be turned off by products that confuse them. Who wants to pay for something that complicates things? The product should be simple and intuitive, and make things better. A housewife will not spend money on a new kitchen appliance when it will only complicate food preparation, just as a carpenter will not purchase tools that will double the time he takes to perform his tasks.It should evoke an emotional response. Customers tend to form a deeper attachment to a product if it is able to stir emotion in them. A brand new car, for instance, will resonate more with customers if it is able to make them feel like they are “driving ahead of the world”. Marketing strategies and advertising programs will have to be made creatively to accomplish this.It should be habit-forming. In short, the product should be able to engage a customer’s interest and keep them coming back for more. Longevity, or keeping the products in the minds of customers for a long time, is not enough. Building loyalty is even more important, and that can happen if the product is so great that the customers are seemingly unable to control the impulse to use it.Keep in mind that it is the customers that decide whether a product is a hit or a miss. It is up to the business to co me up with a product that will easily convince the customers to decide that it is, indeed, a great product.THE HOOK MODELHow will you go about building a great product? One model that you can follow is the Hook Model.The Hook Model, which was developed by Nir Eyal, is essentially about getting the customers “hooked” such that they have developed an attachment to certain products. In his book entitled “Hooked: How To Build Habit-Forming Products”, he talks about how companies seemingly control users’ minds and come up with products that are habit-forming.There are four phases in this cycle: the Trigger, the Action, the Variable Reward, and the Investment.Phase 1: The TriggerYou need something that will light up that spark of interest. It can be likened to an “itch” that has to be scratched. These are the triggers, and they come in two forms: external and internal. The most common external triggers include people, places, situations, and routines. When we talk about inte rnal triggers, these involve, more often than not, emotions or feelings.It starts with an external trigger that initially catches the attention of the customers. For example, while browsing through Pinterest, a young lady sees a pinned photograph of a model wearing a pair of sexy stiletto heels from a famous shoe designer. She just got engaged and is starting to plan her wedding. Shopping for a wedding dress and matching shoes is definitely in order, and the name of that designer has been in her radar. Her internal triggers have been activated: she does not want to look shabby or ordinary on her wedding day.The internal trigger is probably what most businesses find difficult to identify. In the case of a newspaper company, the internal trigger is the fear users have of not being in the loop, or not knowing the current events happening around the country and the world.Phase 2: The ActionThis stage focuses on what the customer will do in response to the trigger. The bride-to-be sees t he photograph on her Pinterest feed; if she closes the browser, the cycle is interrupted, and there was no habit formed. If she, however, clicks on the photograph that will direct her to the website where the pinned photograph is, this is the Action.In order to increase the likelihood that the customer takes action, the action should be:Easy to do or perform; andPsychologically motivating.In other words, there has to be an ability on the part of the customer to perform the action (and the product should have been designed to make performance of the action easy) and there also has to be motivation or energy for action.In the example, the action only entails clicking on the photo, and the photo is appealing and eye-catching enough to want to make her want to find out more. Once she clicks the photograph and is directed to the website, she is presented with a selection of gorgeous pairs of shoes. She feels like she just hit the jackpot. In this case, the motivation was most probably th e fear of missing out on seeing products that she might want to use for her wedding.Action is performed in anticipation of the next phase, which is the Reward.Phase 3: The Variable RewardWhen we talk of “variable reward”, it is that which gives the user what he or she came for, but still leaving him or her wanting more.This is where the Hook Model truly becomes a “hook”. It should develop a loop and engender a craving in the customer. To accomplish this, businesses make use of variable rewards in order to lure in customers and users.This phase focuses on one thing: anticipation. The product provider will then take steps in order to hype things up â€" “up the ante”, so to speak.If the bride to be clicked on the photograph and is directed to a marketplace website containing only a limited selection of shoes similar to the photo she just clicked, it will not be enough to make her more invested in browsing.But if, once she clicked and realized that there are more than shoes on the online marketplace, such as clothes and swimwear that would be perfect for a bridal trousseau and honeymoon trip, she will end up spending more than an hour browsing through the products. The next time she needs something related to her upcoming wedding, her instinct would be to check Pinterest or go directly to the online marketplace.Another scenario would be that the website will only offer limited editions of exclusive designs. This will definitely be seen as a reward because not everyone will be able to score those shoes.Phase 4: InvestmentThis is when the customer finally decides to invest something on the product or service. This could be time (regularly checking in on the website), money (making a purchase from the online marketplace), data (submitting product reviews on the online marketplace), or social capital (sharing about the website to friends or on various social networks she belongs in).More than about spending money, the investment phase is about an action th at will potentially improve the service for the next run through the cycle. In short, users invests something on the product not because of immediate gratification, but because they expect to benefit from it in the present and well into the future.In the case of the bride-to-be, sharing about the online marketplace could mean inviting other friends also to check it out. The referrals can earn her points that will definitely improve her experience the next time she uses the service again. On Pinterest, she may also create her boards, and the act of setting up her board, while pinning and re-pinning other boards, is already considered a form of investment.Fortunately for businesses, product developers and marketers everywhere, humans are naturally inclined to be curious and pursue answers once their interest has been piqued. Once they have been hooked, they would want to know more. They can play on this natural response and employ the Hook Model to reel the potential customers into bu ying their products.USING THE HOOK MODEL FOR BUILDING GREAT PRODUCTS The market is filled with so many products, but not all of them are considered to be great, or even halfway good. Every day, new products are being introduced, but only a handful of them succeed. Some become huge hits in the market, stirring up great demands and bringing in high revenues. Unfortunately, many fall in the wayside, are generally ignored by customers and end up not making any money.This happens for a number of reasons. It could be that the product was not viable to begin with, or the market simply was not interested in it. It is also possible that it was the wrong time to introduce the product because the economy may not be in a good situation, or the competition may be a little fierce at that time.It is also possible that the market has the high demand for a product, but it still fails to succeed. One reason why this happens is because the business may have failed to make or build a great product. In this article, we will learn 1) what makes a great product, 2) what the Hook model is, and 3) how to use the Hook model for building great products.WHAT MAKES A GREAT PRODUCT?A good product is something that customers would like to buy while a great product is something that will convince them to buy and keep and, most likely, buy again. But what defines a great product? What are the characteristics that will make a product worth the attention (and money) of the market?The product should deliver value. This means that the product should have a positive impact on a person’s life. A new kitchen appliance should make the cooking process quicker. A new mobile phone should have features that would make communication easier. It has to have features and functionality that will make one’s life better.It satisfies a great need. Put yourself in the shoes of your customers and build something that you would want to use. The product should be able to deliver on a specific value proposition . It has a clear purpose or function.Not only does it meet expectations, it exceeds them. By this time, you are aware of what your customers need. However, do not stop there. Go the extra mile and improve the buyers’ experience. The best way to go about this is to have value-added services or activities to enhance the buyer experience. For example, adding a round-the-clock customer service hotline where buyers can have their concerns looked into immediately will definitely boost the product you are selling.It should be better than what everyone else is offering. There is no point in coming up with a product that delivers less than what dozens of other businesses sell, is there? As much as possible, the product developed should be just as good as, or even better than, what the competition is offering.The product should be simple and user-friendly. Customers are likely to be turned off by products that confuse them. Who wants to pay for something that complicates things? The product should be simple and intuitive, and make things better. A housewife will not spend money on a new kitchen appliance when it will only complicate food preparation, just as a carpenter will not purchase tools that will double the time he takes to perform his tasks.It should evoke an emotional response. Customers tend to form a deeper attachment to a product if it is able to stir emotion in them. A brand new car, for instance, will resonate more with customers if it is able to make them feel like they are “driving ahead of the world”. Marketing strategies and advertising programs will have to be made creatively to accomplish this.It should be habit-forming. In short, the product should be able to engage a customer’s interest and keep them coming back for more. Longevity, or keeping the products in the minds of customers for a long time, is not enough. Building loyalty is even more important, and that can happen if the product is so great that the customers are seemingly unable t o control the impulse to use it.Keep in mind that it is the customers that decide whether a product is a hit or a miss. It is up to the business to come up with a product that will easily convince the customers to decide that it is, indeed, a great product.THE HOOK MODELHow will you go about building a great product? One model that you can follow is the Hook Model.The Hook Model, which was developed by Nir Eyal, is essentially about getting the customers “hooked” such that they have developed an attachment to certain products. In his book entitled “Hooked: How To Build Habit-Forming Products”, he talks about how companies seemingly control users’ minds and come up with products that are habit-forming.There are four phases in this cycle: the Trigger, the Action, the Variable Reward, and the Investment.Phase 1: The TriggerYou need something that will light up that spark of interest. It can be likened to an “itch” that has to be scratched. These are the triggers, and they come in two forms: external and internal. The most common external triggers include people, places, situations, and routines. When we talk about internal triggers, these involve, more often than not, emotions or feelings.It starts with an external trigger that initially catches the attention of the customers. For example, while browsing through Pinterest, a young lady sees a pinned photograph of a model wearing a pair of sexy stiletto heels from a famous shoe designer. She just got engaged and is starting to plan her wedding. Shopping for a wedding dress and matching shoes is definitely in order, and the name of that designer has been in her radar. Her internal triggers have been activated: she does not want to look shabby or ordinary on her wedding day.The internal trigger is probably what most businesses find difficult to identify. In the case of a newspaper company, the internal trigger is the fear users have of not being in the loop, or not knowing the current events happening around the country and the world.Phase 2: The ActionThis stage focuses on what the customer will do in response to the trigger. The bride-to-be sees the photograph on her Pinterest feed; if she closes the browser, the cycle is interrupted, and there was no habit formed. If she, however, clicks on the photograph that will direct her to the website where the pinned photograph is, this is the Action.In order to increase the likelihood that the customer takes action, the action should be:Easy to do or perform; andPsychologically motivating.In other words, there has to be an ability on the part of the customer to perform the action (and the product should have been designed to make performance of the action easy) and there also has to be motivation or energy for action.In the example, the action only entails clicking on the photo, and the photo is appealing and eye-catching enough to want to make her want to find out more. Once she clicks the photograph and is directed to the website, sh e is presented with a selection of gorgeous pairs of shoes. She feels like she just hit the jackpot. In this case, the motivation was most probably the fear of missing out on seeing products that she might want to use for her wedding.Action is performed in anticipation of the next phase, which is the Reward.Phase 3: The Variable RewardWhen we talk of “variable reward”, it is that which gives the user what he or she came for, but still leaving him or her wanting more.This is where the Hook Model truly becomes a “hook”. It should develop a loop and engender a craving in the customer. To accomplish this, businesses make use of variable rewards in order to lure in customers and users.This phase focuses on one thing: anticipation. The product provider will then take steps in order to hype things up â€" “up the ante”, so to speak.If the bride to be clicked on the photograph and is directed to a marketplace website containing only a limited selection of shoes similar to the pho to she just clicked, it will not be enough to make her more invested in browsing.But if, once she clicked and realized that there are more than shoes on the online marketplace, such as clothes and swimwear that would be perfect for a bridal trousseau and honeymoon trip, she will end up spending more than an hour browsing through the products. The next time she needs something related to her upcoming wedding, her instinct would be to check Pinterest or go directly to the online marketplace.Another scenario would be that the website will only offer limited editions of exclusive designs. This will definitely be seen as a reward because not everyone will be able to score those shoes.Phase 4: InvestmentThis is when the customer finally decides to invest something on the product or service. This could be time (regularly checking in on the website), money (making a purchase from the online marketplace), data (submitting product reviews on the online marketplace), or social capital (sharing about the website to friends or on various social networks she belongs in).More than about spending money, the investment phase is about an action that will potentially improve the service for the next run through the cycle. In short, users invests something on the product not because of immediate gratification, but because they expect to benefit from it in the present and well into the future.In the case of the bride-to-be, sharing about the online marketplace could mean inviting other friends also to check it out. The referrals can earn her points that will definitely improve her experience the next time she uses the service again. On Pinterest, she may also create her boards, and the act of setting up her board, while pinning and re-pinning other boards, is already considered a form of investment.Fortunately for businesses, product developers and marketers everywhere, humans are naturally inclined to be curious and pursue answers once their interest has been piqued. Once they ha ve been hooked, they would want to know more. They can play on this natural response and employ the Hook Model to reel the potential customers into buying their products.USING THE HOOK MODEL FOR BUILDING GREAT PRODUCTSTurning regular products into habit-forming products may seem like a daunting thought, but it can be done, and the Hook Model is one way of doing so. Granted, there are products and business models that do not really require the formation of habits. More often than not, though, they are.Essentially, by using the Hook Model, you will be creating a strong wanting, desire or craving in your customers, such that they will come to notice your product, invest in it, develop an attachment, and keep coming back to it. To a certain extent, it may be said as “manipulating your customers’ perception”, which can swing both ways. However, it is not really manipulation if you are able to deliver on each one of your product’s selling propositions, is it?Illustrations of the H ook Model are often used on products such as online communities and websites, apps and gadgets. However, the concepts also apply to offline products.If you plan to use the Hook Model in order to establish a firm foothold for your product or service, take note of the following:Employ both external and internal triggers, and make sure they are aligned. Some businesses make use of external triggers such as e-mails, online advertisements, apps, discussions, connections, sharing content, and even tweets. In order to fully utilize internal triggers, you have to find out what people (your target customers) are already trying to do, and just make it easier for them.In the example of the online marketplace earlier, the external trigger was the photo on Pinterest. It could just as easily have been an online ad appearing on her Facebook newsfeed, or a comment on a post on wedding dresses and shoes in a bridal-themed blog. Knowing that prospective brides will be checking in at the site, they al so started offering other bridal-themed items, making it easier for their target customers to get everything that they need in one place.When employing these triggers, make sure they are aligned. They must complement each other, and be engaging or catchy enough to encourage them to answer a call to action.Make it easy for users to take action. In the example used previously in the discussion, the action involved a single click on the photograph and a series of simple clicks that will lead to the online marketplace. There really is nothing complicated about it. Customers will be turned off when they have to jump through hoops in order to get the information that they want.The online marketplace should put great attention in designing a user-friendly interface for its website. Remove barriers and put in place mechanisms that are simple enough but still encourage users to take action.Offer incentives, and they must be fulfilling.This is to motivate users or customers to invest data, ef fort, social capital, or money in your product. What additional perks will they get if they stick around on the website? What are the rewards that they are likely to get if they invest money? If they send in reviews? If they refer friends and family to the website? Add to their buying experience to keep them coming back for more.When designing the rewards, make sure they are “rewarding”, in every sense of the word. According to Nir Eyal, the most frequently overlooked phase of the Hook Model is the Investment phase. Companies successfully come up with triggers that eventually motivate users to take action and check out their products. They even manage to get these users to spend their money on these products. However, after that, the users are sent on their way. The companies fail to “re-engage” the customers after they have already taken the money.One way to re-engage the customers is to find ways that will encourage the customers to check back in again.Putting the Hook Mod el to good use means that the business is able to keep its customers interested or engaged in its products or services. If the business makes an effort to get a full understanding of habit-formation, the chances of it being able to build and offer great products are definitely higher. They are also able to establish more competitive advantage since they have greater chances of building up a loyal customer base.[slideshare id=16424773doc=hookedatinteraction13copy-130208101638-phpapp02w=710h=500]

Choosing A Suitable Business Structure - 1869 Words

Choosing a suitable business structure For Coral Jones and James Tran (C J) who are thinking of starting up a new business, the ability to raise and solicit funds and operate in an efficient and manageable fashion is determined by the form of entity with which they choose to organise their intangible property. The four main business structures used by businesses in Australia are sole proprietorship, partnership, company and trust, Based on Coral and James’ current scenario, I would assume they are planning to open their own designing firm which offers architecture, interior and industrial design services. A sole proprietorship would be unsuitable for this case since it involves an individual going into business for themselves. As a†¦show more content†¦Ultimately, a partnership would allow Coral to continue her work in the medium sized firm whilst establishing this new business, thus providing her with financial security in times of need. Another advantage of the partnership entity is that it provides greater access to finance and management from the resources of both partners. As Section 24 of the Partnership Act states amongst its rules of the interests and duties of partners, â€Å"All partners are entitled to share equally in the capital and profits, and must contribute equally towards the losses†. Furthermore, the Act states that â€Å"Every partner may take part in the management of the partnership business†. Unlike in a sole proprietorship where capital remains limited, partners in a partnership are able to contribute their share in the business to increase capital volume and ultimately business activities. Therefore, the ability to pool resources from partners will, in particular, assist James who just graduated from university and may lack the sufficient funds needed to contribute towards a start-up business. A partnership is also considered a safe organisation for providing credit facilities du e to the unlimited liability of partners. Sufficient funds in terms of credit can be procured from financial institutionsShow MoreRelatedOwnership Risks Assessment And Recommendation723 Words   |  3 PagesMEMORANDUM – A1 Ownership Structures To: Mike Jackson and Alan Prentice From: Elliot Chan Date: 15 September 2016 Subject: Ownership Risks Assessment and Recommendation I have received your invitation to invest in the bakery. Firsts offering a sale at $50,000 for purchase. We have to reform the business between 3 structures such as sole trader, partnership and a private company. After studying these ownership structures, I would like to give you my advice and hear from your considerationsRead MoreUnderstanding And Framework Of Project Management1061 Words   |  5 Pagesthe system. In a model-based methodologies such as PMBOK or PRINCE2, the rules are clearly definite. Since the models could be applied to diffident projects, they structure parts of system which relationships are clear. 2. Disadvantages 1) Prolixity for small projects. Both PMBOK and PRINCE2 have many processes. This will be suitable and efficient for big projects which need many different departments and steps to complete. However, for the small projects some processes seems to be excess. 2) LackRead MoreMethods And Methods Of The Project Management1023 Words   |  5 Pagesthe system. In a model-based methodologies such as PMBOK or PRINCE2, the rules are clearly definite. Since the models could be applied to diffident projects, they structure parts of system which relationships are clear. 2. Disadvantages 1) Prolixity for small projects. Both PMBOK and PRINCE2 have many processes. This will be suitable and efficient for big projects which need many different departments and steps to complete. However, for the small projects some processes seems to be excess. 2) LackRead MoreLegal Forms of Business1415 Words   |  6 PagesLegal forms of Business The process of starting a business can be a challenging one. From choosing a business name, identifying the product to sell and where all require thoughtful decisions. All these decisions also need legal and practical considerations. To understand more about the different forms of business, it is important to consider the right structure for the business (Legal Forms, 2006). Sole Proprietorship A sole proprietorship simply means a business with one owner. With many formsRead MoreA Short Note On Human Resource Management1160 Words   |  5 Pagesmanagement. Secondly a description of the importance of three human resource functions that are suitable for the above mentioned business in the task scenario. Also taking into account the situation of the business in the task scenario an examination of two appropriate workforce planning methods that can be used in their organisation. Then recount the ways in which the overall performance of the business in the task scenario can be improved by developing their employees. Lastly giving reasons, figureRead MoreManagement Style Of The Joint Stock Company1385 Words   |  6 Pages According to Peter Drucker, one of the most prominent business gurus of recent times, management is a timeless, human discipline. It has been used to build the Great Wall of China, to run empires and armies throughout history, and guide the development of the joint stock company, which has been the key institution in the development of the joint stock company which has been the key institution in the development of modern capitalism. If there is a lack of communication in an organisation thereRead MoreFacilitating Career Planning for African American Women in Organizational Leadership1283 Words   |  6 Pages Most nonprofit agencies follow the same management structure. The structure normally consists of a vertical hierarchal structure with the chief executive manager at the helm, and divisional leaders rounding out the strategic leadership team. Since 9/11, then government shutdowns, multiple wars, natural disasters, and the government sequester, the challenge to most nonprofit s is to compete for every available charitable dollar. Chief Executive Officers (CEO) of nonprofits must not only be skillfulRead MoreImportance Of Accounting Information On Business Structure Essay1647 Words   |  7 Pagesinformation is used to make decisions and plans about the business, which includes the decision to adopt the most suitable business structure under which the couple should run their business; the importance of â€Å"statement of financial position† and the three types of financial position resources which are needed operate the business; the importance of finding how well their restaurant is performing or the expenses which incur in running the business by analyzing the â€Å"statement of financial performance†Read MoreBuilding A Place For Our Business1138 Words   |  5 PagesOnce we have defined our business idea we should think of a place for our business and where we will place. This choice will depend in part on the proper functioning Business. We should not rush in choosing the premises and that a wrong decision can result in the future a change of room with all the expense and inconvenience that entails. Before drinking a decision we must consider the needs of our company in the future: possible extensions, new clients, etc. The importance of the location of ourRead MoreInformation Systems Security Policies Mainly Address Threats1165 Words   |  5 PagesUnfortunately, threats do exist and data systems safety policies are essential to provide a structure for choosing and implementing reverse measures against them. An enforceable drafted policy assures that everyone within the organization coherently behaves in a suitable manner with regards to information security. A sophisticated information security plan defines the goals of the information system of a business and sketches a technique to attain these described goals. On the other hand, an information

Become an Organ Donor Essay - 1434 Words

Become an Organ Donation Organ donation is a sacrifice that can touch many people through one person’s unselfish gift. Granted that gift most often comes after a tragic loss of a loved one. As the bearer of three functioning kidneys, I have always considered organ donation to be the expected norm. But today, the focus will be to enlighten you on the reasons to consider organ donation. Organ donations are needed for every age group, race, and ethnic groups. Each person should take the opportunity to extend the gift of life to another individual through organ donation. There are many reasons to become an organ donor but we will focus specifically on five reasons why people should donate their organs listed here. The person that needs†¦show more content†¦According to the US Department Health Human Service website a person will be added to the donor list every 10 minutes (Why Donate?, 2014). What if one of those individuals were in your family? Wouldn’t you want others to offer a life-saving opportunity to you? While making the choice to donate any organ is difficult you have the power to offer the needed organ to your own family or another family that may be losing hope. During the opening, it was mentioned that every age, race and ethnic group is effected and have a need for organ donations. Below are graphs from the US Department of Health Human Services that clearly illustrate the needs for the waiting recipients. Illustration 1 shows the percentage of waiting candidates by their ethnicity. Statistically, Latinos suffer from obesity which leads to diabetes and heart disease. African Americans suffer higher rate of diabetes and high blood pressure. Asians and Hawaiians reportedly have a higher rate of kidney and liver diseases. Each of these dispositions can lead to other complications effecting the organs and eventually causing organ failure, even with treatment. Illustration 2 show that the people needing an organ donation is not limited to the aged or infirmed but range from newborn to over 65 years old. Illustration 1: Waiting List Candidates by Ethnicity (African Amercian and Organ Donation, 2014) Illustration 2: Waiting List Candidates by Age (Organ Donation and People Over Age 50,Show MoreRelatedPersuasive Speech : Organ Donor1480 Words   |  6 Pagesaudience of the importance of becoming an organ donor to save lives. Thesis: Becoming an organ donor can give severely ill people another chance at living a normal life. I. Introduction A. Attention Getter: Imagine having a loved one who is in end stage organ failure and has been put on the organ transplant waiting list, in hopes getting the chance to live. B. Reason to Listen: With the long list of people waiting to receive an organ transplant, it is important thatRead MoreThe Problem Of Organ Transplants1528 Words   |  7 PagesThe need for organs is a growing dilemma amongst America and countries all over the world. Thousands of people sit on waiting lists in hopes to receive a new organ never knowing if they will actually receive one before their delicate organ gives up. Although many people are willing to be donors upon the time of their own death, the shortage of organs hangs over the patients and families who deal with the reality of an organ shortage every day. One solution that has been proposed is allowing peopleRead MorePersuasive Speech : Organ Donation1335 Words   |  6 Pagesto make. C. My name is Morgan Silva and I am here to talk to you about organ donation, how you can become one, and the ways your family and donor recipients benefit from the donation you made. II. Body A. People often ask themselves what organ donation is and what it involves. 1. According to Medline Plus, organ donation takes healthy organs and tissues from one person for transplantation into another. a. All kinds of organs can be donated to save a life: the kidneys, the heart, the liver, the pancreasRead MorePersuasive Speech : Organ Donation1076 Words   |  5 PagesSpeech Assignment #2: Organ Donation Specific Purpose: To persuade my audience to become registered organ donors. Thesis: Today I want to persuade my audience to become registered organ donors. Introduction I. To start, by a show of hands, only if you feel comfortable, how many of you are registered organ donors? II. According to organdonor.gov, â€Å"an average of 22 people die each day waiting for transplants that can t take place because of the shortage of donated organs.† a. Furthermore, everyRead MoreOrgan Transplants Should Not Be An Organ Donor Essay1167 Words   |  5 Pageswaiting list for organ transplants feel every minute of every day. However, instead of waiting for a toy, they are waiting for something they literally cannot live without. I am a registered donor and know people who have had organ transplants. There is a continuously increasing need for organ donors, and it is easy to become an organ donor. Today, I hope to persuade you all to become registered donors by explaining the need for more donors, what you can donate, and how you can become a donor. (First,Read MoreOrgan Donation : An Organ Donor1068 Words   |  5 Pagesshould become organ donors. Choosing to become an organ donor provides the opportunity to save up to eight lives and improve the quality of life for many others with tissue donation. An organ donor can also provide comfort to the grieving family: the loss of the loved one will be helping others to live. Becoming an organ donor is much easier than many think. The decision can literally be done in just minutes. Web MD states, an organ transplant is the surgical removal of a healthy organ from oneRead More Organ Donation Essay740 Words   |  3 PagesOrgan Donation Organ donation is a topic which contains many conflicting views. To some of the public population organ donation is a genuine way of saving the life of another, to some it is mistrusted and to others it is not fully understood. There are some techniques that can be used to increase donation. Of these techniques the most crucial would be being educated. If the life threatening and the critical shortage of organs was fully understood by the public, organ donation wouldRead MoreEssay On Organ Donation814 Words   |  4 Pages yet the process of organ donation and transplantation prolongs life. Problems with the supply and demand of viable organs lead to controversial topics and debates regarding solutions to suppress the gap between donors and recipients. One prevalent debate concerning these problems follows the question of whether to allow non-donors to receive organ transplants if needed even though they aren’t registered to donate their own organs. Although denying non-registered organ donors the possibility to receiveRead MoreOrgan Transplants : An Organization1486 Words   |  6 Pages Lizetth Gonzalez Mrs. Forsythe English 7-8 1B January 20, 2015 Organ Transplants Despite the fact that more than a million have signed up to become donors the number of donors is still nowhere near the number of people on waiting for transplants therefore, resulting in an average of eighteen deaths every day due to the shortage. (Pros) Keep in mind the amount of lives saved or restored when a single organ donor can save up to eight lives. In addition to saving lives and restoring broken lives, aRead MoreA Persuasive Speech On Organ Donation947 Words   |  4 Pagesname is, Lizette Vazquez, and I am here to talk to you about becoming an organ donor. Many people wait for years for organs to become available, the need for organ donors is growing. Donate and save a life. If you had a chance to save a life and or change their life, would you do it? If you answered no, to this question would your feelings change, towards organ donation if someone in your family or close to you need an organ transplant? Can you imagine, what it would feel like to get handed a death

Module Free Essays

There is a positive correlation between the longer a child attend pre-school and high IQ scores. Children who can afford to spend a lot of time in pre-school have parents who are wealthy and likely educated, providing them with good genes and thus are likely to have high IQ scores. Children with high IQ scores perform well in pre-school and incentives their parents to keep them in pre-school longer. We will write a custom essay sample on Module or any similar topic only for you Order Now Part C. 16. The hypothesis is that students will understand math material better when they duty while listening to classical music. 7. The independent variable is the setting in which the students study, whether that is with classical music or no classical music. 18. The dependent variable is how well the students perform on the math test administered after one month 19. The experimental group is the group of students who study math while listening to Mozart. 20. The control group is the group of students who study without listening to music. 21 . There isn’t really a placebo group, no one is receiving a fake treatment, they are either listening to music or not. 22. Mr†¦ Ross randomly assigned students to the group that they are in to help prevent confounds. He also administered the same math test to both groups of students. 23. Experimenter bias is possible because Mr†¦ Ross could have graded the math test differently based on what group the student was. Also he could have interpreted the difference between the two groups as a result of the music but it really was Just random chance. 24. The hypothesis is that Hawthorne believes that employees working in brighter light environments will have increased productivity. 25. The independent variable is he setting in which the employees work, whether it is bright or dark environments. 26. The dependent variable is the productivity of the workers. 27. The experimental group is the group of employees that work in the brighter work environment (100 watt lighting). 28. The control group is the group of employees that work in the regular lighting area (70 watt lighting). 29. There is no placebo because there is no fake treatment or pill that is given for psychological benefits of the patients, there are just 2 group, one with 100 watt lighting and one with 70 watt lighting. How to cite Module, Papers

Summer by David Updike free essay sample

King Solomon wrote wisely, and later was wisely paraphrased by the folk band â€Å"The Byrds†, â€Å"To everything there is a season and a time to every purpose under heaven † (Ecclesiastes 3:1,8). Seasons often represent the periods of a person’s life; birth, youth, age and death. In the short story â€Å"Summer† by David Updike, the lake provides an eternal and unchanging witness to Homer’s transition from season to season and from boy to man. In the beginning we find the family and its surrogate son, Homer, enjoying the fruits of the summer. Homer wakes to find Mrs. Thyme sitting alone, â€Å"looking out across the flat blue stillness of the lake†(48). This gives us a sense of the calm, eternal feeling the lake presents and of Mrs. Thyme’s appreciation of it. Later, Fred and Homer wildly drive the motor boat around the lake, exerting their boyish enthusiasm. The lake is unaffected by the raucous fun and Homer is pleased to return to shore and his thoughts of Sandra. We will write a custom essay sample on Summer by David Updike or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our protagonist observes the object of his affection, as she interacts with the lake, lazily resting in the sun. The lake provides the constant, that which has always been and will always be. As in summers past, the preacher gives his annual sermon about the end of summer and a prayer that they shall all meet again. Afterward, Homer and Fred take a final turn around the lake only to see a girl who reminds Homer of Sandra. â€Å"And there was something in the way that she raised her arm which, when added to the distant impression of her fullness, beauty, youth, filled him with longing as their boat moved inexorably past†¦and she disappeared behind a crop of trees. †(51) We draw the impression that there will always be girls to long for, summers to enjoy and lakes to witness these rites of passage. The season changes, people come and go but the lake remains as it always has been. In the end, the lake becomes the silent observer to the cycle that continues to recur and endure, summer romance and the maturation of the boy to manhood.

Public Relations Campaign Strategy for fictional computer company trying to take over lead market share.

Public Relations Campaign Strategy for fictional computer company trying to take over lead market share. The public relations campaign's overall objective is to promote the transition of a portion of Bell Computers customer service functions to a 24-hour call center located in India. The campaign will focus on the projected benefits attainable in reducing operational costs and improving the quality of customer service provided.Bell Computers recognizes the concerns of internal employees and local communities in moving a portion of their operations to a foreign country. The company's shareholders need assurance that the transition is a practical business decision that will maintain and ultimately increase Bell Computers market share. The political and community leaders in India, as well as the potential employee market must recognize the benefits that the transition will have on their local economy.There are a couple of FLICKR pals here find them.....The public relations campaign design will center on increasing current and potential customer awareness of Bell's commitment to provide qua lity customer service. The current Bell customers will receive promotional materials advising them of the improved services to meet their demands for quality customer service.The overall campaign will consider the appropriate techniques to address the segmented concerns of Bell Computer's internal, external, and marginal publics. Informational, marketing and promotional materials, as well as organized events, developed for each public sector will promote the organizational and public relations objectives.To ensure that the campaign efforts are effective Bell Computer will monitor responses provided from surveys of customers. The company will conduct comparisons reports of the survey results of the new operations center against the results of current customer service operations. The company will pose survey questions to receive responses concerning the accuracy, professionalism, and length of time required to respond to customer service requests.The Bell Computer management and direc tors will review customer surveys, and financial reports to ensure that the organization fulfills their goals. The...

How to Use Sentence Fragments Effectively

How to Use Sentence Fragments Effectively Most writing handbooks insist that incomplete sentencesor fragmentsare errors that need to be corrected. As Toby Fulwiler and Alan Hayakawa say in The Blair Handbook (Prentice Hall, 2003), The problem with a fragment is its incompleteness. A sentence expresses a complete idea, but a fragment neglects to tell the reader either what it is about (the subject) or what happened (the verb) (p. 464). In formal writing, the proscription against using fragments often makes good sense. But not always. In both fiction and nonfiction, the sentence fragment may be used deliberately to create a variety of powerful effects. Fragments of Thought Midway through J. M. Coetzees novel Disgrace (Secker Warburg, 1999), the main character experiences shock as the result of a brutal attack at his daughters house. After the intruders leave, he attempts to come to terms with what has just occurred: It happens every day, every hour, every minute, he tells himself, in every quarter of the country. Count yourself lucky to have escaped with your life. Count yourself lucky not to be a prisoner in the car at this moment, speeding away, or at the bottom of a donga with a bullet in your head. Count Lucy lucky too. Above all Lucy.A risk to own anything: a car, a pair of shoes, a packet of cigarettes. Not enough to go around, not enough cars, shoes, cigarettes. Too many people, too few things. What there is must go into circulation, so that everyone can have a chance to be happy for a day. That is the theory; hold to this theory and to the comforts of theory. Not human evil, just a vast circulatory system, to whose workings pity and terror are irrelevant. That is how one must see life in this country: in its schematic aspect. Otherwise one could go mad. Cars, shoes; women too. There must be some niche in the system for women and what happens to them. reflect the characters efforts to make sense of the harsh, disruptive experience. The sense of incompleteness conveyed by the fragments is deliberate and quite effective. Narrative and Descriptive Fragments In Charles Dickenss The Pickwick Papers (1837), rascally Alfred Jingle tells a macabre tale that today would probably be labeled an urban legend. Jingle relates the anecdote in a curiously fragmented fashion: Heads, headstake care of your heads! cried the loquacious stranger, as they came out under the low archway, which in those days formed the entrance to the coach-yard. Terrible placedangerous workother dayfive childrenmothertall lady, eating sandwichesforgot the archcrashknockchildren look roundmothers head offsandwich in her handno mouth to put it inhead of a family offshocking, shocking! Jingles narrative style calls to mind the famous opening of Bleak House (1853), in which Dickens devotes three paragraphs to an impressionistic description of a London fog: fog in the stem and bowl of the afternoon pipe of the wrathful skipper, down in his close cabin; fog cruelly pinching the toes and fingers of his shivering little prentice boy on deck. In both passages, the writer is more concerned with conveying sensations and creating a mood than in completing a thought grammatically. The Series of Illustrative Fragments Pale druggists in remote towns of the Epworth League and flannel nightgown belts, endlessly wrapping up bottles of Peruna. . . . Women hidden away in the damp kitchens of unpainted houses along the railroad tracks, frying tough beefsteaks. . . . Lime and cement dealers being initiated into the Knights of Pythias, the Red Men or the Woodmen of the World. . . . Watchmen at lonely railroad crossings in Iowa, hoping that theyll be able to get off to hear the United Brethren evangelist preach. . . . Ticket-sellers in the subway, breathing sweat in its gaseous form. . . . Farmers plowing sterile fields behind sad meditative horses, both suffering from the bites of insects. . . . Grocery-clerks trying to make assignations with soapy servant girls. . . . Women confined for the ninth or tenth time, wondering helplessly what it is all about. . . . Methodist preachers retired after forty years of service in the trenches of God, upon pensions of $600 a year. Collected rather than connected, such brief fragmented examples offer snapshots of sadness and disappointment. Fragments and Crots Different as these passages are, they illustrate a common point: fragments arent inherently bad. Though a strictly prescriptive grammarian might insist that all fragments are demons waiting to be exorcised, professional writers have looked more kindly on these ragged bits and pieces of prose. And they have found some imaginative ways to use fragments effectively. Over 30 years ago, in An Alternate Style: Options in Composition (now out of print), Winston Weathers made a strong case for going beyond strict definitions of correctness when teaching writing. Students should be exposed to a wide range of styles, he argued, including the variegated, discontinuous, fragmented forms used to great effect by Coetzee, Dickens, Mencken, and countless other writers. Perhaps because fragment is so commonly equated with error, Weathers reintroduced the term crot, an archaic word for bit, to characterize this deliberately chopped-up form.The language of lists, advertising, blogs, text messages. An increasingly common style. Like any device, often overworked. Sometimes inappropriately applied. So this isnt a celebration of all fragments. Incomplete sentences that bore, distract, or confuse readers should be corrected. But there are moments, whether under the archway or at a lonely railroad crossing, when fragments (or crots or verbless sentences) work just fine. Indeed, better than fine. Also see: In Defense of Fragments, Crots, and Verbless Sentences.

Analysis of the Marketing Communications Campaign of your favourite Assignment

Analysis of the Marketing Communications Campaign of your favourite athletic shoe brand - Assignment Example Herein, the decision makers attempt to serve their customers in a way better than its competitors (Payne, p57). In these respect, communication is a vital factor. Communication plays a fundamental role in facilitating the entire marketing plan. Therefore, an organisation must develop ‘two way communications’ with its employees and customers. Proper communication channel helps a company to spread awareness regarding its product among the customers. ‘Integrated Marketing Communication’ is the latest and the most effective way of developing proper planning marketing. This primary objective of this paper is to explain and analyse integrated marketing communication in the context of a shoe brand company. In this respect, it will attempt to deal with various aspects of integrated marketing communication (IMC) and its formulation. At first, a brief description about the concept of IMC will be discussed followed by its implementation process. In order to study the effects of implementing integrated marketing communication, an athlete shoe making company is chosen and is briefly introduced. It will be followed by a comprehensive analysis of Integrated Marketing Communication Model. Finally, the conclusion will present the important findings of this paper. Among the four Ps of marketing, ‘promotion’ is very necessary for spreading awareness and for convincing the customers about the product. The promotional activities deal with adverting, communication and public relation. The integrated marketing communication (IMC) is a concept that helps to formulate the entire promotional planning for a company. Specifically, it can be defined as the ‘marketing mix for communication’. Therefore, it is necessary to understand the role of communication in developing effective and efficient marketing strategies. Marketing communication is important to attract new consumers for new product categories. Consumers’ perception regarding

General Management Case Study Example | Topics and Well Written Essays - 1500 words

General Management - Case Study Example Sales took place in software service but big hardware and software were sold occasionally and not at a regular interval which led to fluctuation in profitability. In addition, economic conditions and internal problems also led to major setback for the firm. Constraints Main constraint for the firm was that the customer demanded low cost product and the sale of its hardware’s and software’s were pretty less as compared to the sale of software packages which resulted in loss of money in the company’s ongoing services. The external factors also acted as one of the major constraint in the working of the firm. Objectives Personal objectives and corporate objectives are important for organizations as the personal objectives would help the members of the organization to stay maintained and disciplined towards the work and working environment and the corporate objectives would define the goals and target that are to be achieved. Both personal and corporate objectives are somehow linked with each other. Corporate objectives usually mean to achieve a set goal like to capture market share of 10%, customer satisfaction and other factors n relation to the business. Therefore personal objectives would help to achieve the corporate objectives of the firm. Industry Analysis The industry analysis would take into consideration tools such as SWOT analysis which would look at the strength and weaknesses, the internal issues along with the firm’s opportunity and threats referred to as the external issues both for software industry and the firm. SWOT Analysis Strength: The partners of the firm, Dave had extensive programming experience and had worked for many software firms. The firm’s software package was highly praised by its customers and this it can be said that the strategy was highly successful adding it to be one of the strength of the company. The software industry had distributors according to the size and need of the customers. Weakness: The hardware and software because of their high price were not sold at regular interval which impacted the profitability of the firm. SWO primary source of income did not provide SWO with stable source of income. The firm was also financially unstable as a result banks refused to offer loans also lack of consistent data entry proved the internal issues of the firm. Opportunities: opportunity for SWO in the future is to either sell of the firm or to expand the business in order to stay competitive in the software industry. In addition marketing sector can also be improved to create awareness. Threat: A major threat came from the competitors of SWO as competition in the software industry is quite stiff. ACCPAC, IBM and Arthur Anderson were the leading competitors in the software industry. Key Success factors According to the distributors, better inventory and accounts management was the key success factor for the firm to regain its position and make a mark in the software industry. Co nsumer Analysis I II III IV Who Business form Computer parts Small distributors Mid size customers What distributors distributors distributors distributors When business Why bankrupt Unhappy with SWO service Receivables problems N/A How Provide effective service Provide service with the problem Market size N/A N/A N/A N/A Implications: Individuals Professionals

Gender, Power, and Isolation in Sweetheart of the Song Tra Bong Essay

Gender, Power, and Isolation in Sweetheart of the Song Tra Bong  Ã‚   The cultural studies approach to an open text allows the reader to focus on the culture of a specified society. He/she can study the use of social effects and construction of reality on the people or land. "According to the Handbook of Critical Approaches to Literature "cultural studies involve scrutinizing a cultural phenomenon and drawing conclusions about the changes in that phenomenon over a period of time" (Geurin 240)." When utilizing the cultural studies approach, the reader must search the whole text for an overall range of situations and reasons why culture would shape a society. This cultural evidence can be found in Tim O'Brien's "Sweetheart of the Song Tra Bong" because of its wide use of gender construction, levels of power, and the theme of isolation.   One of the major concerns in "Sweetheart of the Song Tra Bong" is gender construction--especially when it comes to females. How do we usually classify the differences between male and female? During the 1960's, great gender instability occurred. Men were viewed as the dominant, reliable, and powerful figure, while the women were more feminine, quaint, and soft-spoken. All of these characteristics are similarly traced in O'Brien's "Sweetheart of the Song Tra Bong". Although it was very unlikely, one of the men's girlfriends comes to stay with them in their perimeter. Tim O'Brien describes the appearance of Mary Anne Bell when he writes, "She had long white legs and blue eyes and a complexion like strawberry ice cream..." (93). Instantly, the reader takes note of the gender construction of females in the story and how they are supposed to be perceived. Mary Anne is a delicate figure who is caug... ...s would sometimes vanish for days at a time...moving like shadows through the moonlight," (92). The "Greenies" as the other men called them, became the major symbol of seclusion in the story. Although the soldiers were isolated from the reality of war, the physical and emotional affects of war were enough to disrupt the routine in their lives and create a new society in their surrounding environment.   The cultural studies approach is only one way of analyzing an open text such as the story "Sweetheart of the Song Tra Bong", but it is one of the best ways to determine the social actions of a society and the reasons for their cultural beliefs. Having knowledge of tools such as gender construction, levels of power, and the theme of isolation, the reader becomes personally involved with the characters and the ways in which they are coerced to live their lives.   

History of Graphics

As a doctor in Montreal, Bethink frequently sought out the poor and gave them free medical care. As a thoracic surgeon, he traveled to Spain (1936? 1 937) and to China (1938-1939) to perform battlefield surgical operations on war casualties. Created by Ghana Sin Guy. Huber People's Publishing House. [107] Culture and politics[edit] This magazine cover reproduced from an Orlando poster by Gusty Novel, depicts four famous Iranian writers of the 20th century (Gala Assam Bearing, All- Kafka Deckhand, and Sadie Headway). In order to create this color scheme the artist uses only two colors (orange and green) over a yellow background.By using a circular arrangement of faces she tries to achieve a balanced (1971). Richard Evaded was an American photographer. Evaded capitalized on his early success in fashion photography and expanded into the realm of fine art. This is a salaried poster portraits of the Battles, originally produced for 9 January 1967 edition of the American magazine Look. The Barack Obama â€Å"hope† poster is an Iconic Image of Barack Obama designed by artist Sheppard Faller. The Image became one of the most widely recognized symbols of Beam's campaign message, spawning many variations and imitations, including some commissioned by the Obama campaign.In January 2009, after Obama had won the election, Fairy's mixed-media stencil portrait version of the Image was acquired by the Smithsonian Institution for Its National Portrait Gallery. This political poster by Sociopath ?r L © about Ulster. Andrew Pavlov's poster of Poet IMMUNOASSAY (2003). This poster is a graphic 1 OFF (Constructivism) was almost always in demand in Russia and it can become one of principal trends now. Some of the contemporary Russian artists and art historians have already suggested the new term – Additive Constructivism.It emphasizes the return to modernism, which starts to significantly push out the postmodern art practices. It's not a postmodern performance. The Co nstructivist color solution proves that so it is. Do Computer aided graphic design in posters[edit] With the arrival of computer aided graphic design an assortment of novel effects, digital techniques, and innovative styles have been emerged in poster designs. With software such as Adobe Photos, Corer and Windows' Paint program, image editing as become very cheap, and artists can experiment easily with a variety of color schemes, filters and special effects.For instance, utilizing various filters of Photos, many artists have created â€Å"vectored† designs in posters where a photographic image is socialized, sharpened, rendered into watercolors or stained glass effects or converted into bare lines with block colors. Other designs created soft or blurry styles, ripple or cascade effects and other special filters. Advertising[edit] Graphic design is used in advertising to announce a persuasive message by an identified sponsor; or a promotion by a firm of its products to its exi sting and potential customers.Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. [110] Advertising in the 19th century[edit] This advertising flier from 1806 is for a traditional medicine called Keynesian.Display in the Eddo Tokyo Museum. This is a 19th-century advertising poster for the hydrotherapy baths of Bagels De Loren (France). This is a playbill for Perhaps Opera Vocalists, 1856. This poster from the second half of the asses advertises for Buffalo Bill's Wild West show, advertising â€Å"Miss Annie Oakley, the peerless lady wing-shot†. Advertising in the early 20th century[edit] T his is a French poster for Deadbeat et Alleviate. The Deadbeat & Alleviate was a French automobile, manufactured in Lyon from 1894 to 1901.This is a German poster by Frizz Ream for Leafier Cigarettes (published 1896-1900) Hanson Troupe in the most astonishing mid-air achievements ever accomplished. † â€Å"Drink Coca-Cola SC†, an asses advertising poster showing a woman in fancy clothes (partially vaguely influenced by 16th- and 17th-century styles) drinking Coke. German Plastic, â€Å"Poster style†[edit] In the early 20th century, Germany became the cradle of many of the avian-garden art movements particularly for posters. This created the â€Å"Plastic† or â€Å"Poster style† movement. This movement became very influential and had a considerable impact n the graphic design for posters.Posters in this style would feature few but strong colors, a sharp, non-cluttered, minimal composition and bold, clear types. [111] Ludwig Howling[edit] Howling Kara te Corps Germanic Munched 1913. JPG Ludwig Howling was born in Germany in 1874. He was trained and practiced as an architect until 1906 when he switched to poster design. Hellion's adaptations of photographic images was based on a deep and intuitive understanding of graphical principles. His creative use of color and architectural compositions dispels any suggestion that he uses photos as a substitute for creative design. Or Requite Praline Tea c. 920-1926. Howling was born in the Rhine-Main region of Germany, though he and his work are associated with Munich and Bavaria in southern Germany. There were two schools of Cheeseburger's in Germany at the time, North and South. Hellion's high tonal contrasts and a network of interlocking shapes made his work instantly recognizable. Poster historian Lain We'll comments that â€Å"Howling was the most prolific and brilliant German posterior of the 20th century†¦ Beginning with his first efforts, Howling found his style with disconcert ing facility. It would vary little for the next forty years.The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of color and a play of light and shade that brings them out of their background and gives them substance†[112] Lucian Bernhard[edit] With nothing to lose, Lucian Bernhard entered a poster contest for the Priest Match Company. The Judges, found this poster bizarre, and ignored it. However Ernst Growled, sales manager for Berlins leading proto-advertising agency and poster renter, saw the discarded poster and exclaimed: â€Å"This is my first prize.

The Determinants Of Corporate Operating Performance And Institutional Ownership Finance Essay - Free Essay Example

Sample details Pages: 20 Words: 5892 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Abstract Purpose The main purpose of this study is to explore the determinants of corporate operating performance and also determine the interrelations between corporate operating performance and institutional ownership structure. Design/methodology/approach Eight year period (2002-2009) panel data of 913 non-financial Malaysian companies listed in Main Board of the Bursa Malaysia was used. We conduct a multivariate analysis and used a combination of time-series and cross-section data. Don’t waste time! Our writers will create an original "The Determinants Of Corporate Operating Performance And Institutional Ownership Finance Essay" essay for you Create order The Panel data analysis applied by using Eviews software to run two-stage least squares regression analysis due to generalized least square (GLS). Findings Number of all institutional ownership as one of governance variable and other fundamental variable such as leverage, growth, profitability, size, and risk are significant related with the firms operating performance. Moreover, the other two variables which are fraction of shares owned by five biggest institutional investors and liquidity are not significantly impact the firms performance. Practical implications These results provide Malaysian listed companies with an insight on how to increase their corporate control mechanisms so that improve their operating performance. These findings can also serve as a useful reference and guidelines for companies and the academics that concern to the future competitive decision making and competitive strategies for the companies. Originality/value These results confirm the previou s finding that there is significantly positive relation between operating cash flow return of non-financial Malaysian listed companies with the institutional ownership which represent the corporate governance and other fundamental variables. This study further used in order to improve the companys performance especially in operating performance. Introduction There are three forms of business enterprises, one of it is corporation. The corporation comprises three sets of distinct interest which are shareholders (the owners), the directors, and the corporation officers (the top management). Mostly, the companys direction, policies, and activities are controlled by the shareholders. The directors and top management will manage the operation of the company in the best interest of the shareholders. The expansion in the size and activities of corporate organization can cause the corporate managers to add their own interests or accrue benefits to themselves at the expense of their shareholders. To prevent this problem, the board of directors must ensure that the quality and mechanisms for monitoring corporate organizational activities should function effectively. If the company does not control properly, the interest of investors and creditors could be jeopardized. This different interest between shareholders and managers can result in agen cy problems for the company. Actually, there are several mechanisms can be used to reduce the agency problem. One of those mechanisms is through ownership structure. Khan et al. (2005) stated in the study that institutional investors have taken to issuing shareholder resolutions, described by Wilcox (2001) as the institutional owners most powerful tool for influencing corporate governance. Institutional investors have usually willing to increase their ownership in the firm, so that they can used right of the ownership to pressure managers to perform in the best interest of the shareholders. According to M. M Cornett et al. (2005), there has been an increase focus by regulators and researcher on role in the monitoring, disciplining, and influencing of corporate managers when the investors increase their ownership share in the firm. Therefore, concentrated ownership by institutions can increase managerial monitoring and thus improve corporate performance (McConnell and Servaes, 1990). In this study, firstly we examine the relationship between involvement of the institutional investor and the operating performance of the company, especially on how institutional ownership concentration and dispersion affect the performance of the operating activities. According to M.M. Cornett et al. (2007), they find that a significant relationship between firms operating cash flow returns and both the percent of institutional ownership and the number of institutional stockholders. And secondly, this study also contributes to observe the other determinants of operational performance in the Malaysian companies other than institutional ownership. In this case, we used several control variables which can affect the firms operating performance. This paper contributes to the Malaysian listed companies. Two motives support our research. First, our result of this study could have important policy-making implications. For example this study examines the determinants of the corporat e operating performance in Malaysian company through various factors that affect firms operating cash flow return. These could help the company increase their operating performance. Second, the study is likely to be interest to the investors, policyholders, and others concerned with corporate financial strength. In this study we also consider the ownership structure focus on institutional ownership as one of the factor that can affect operating performance. Empirical evidence suggesting a relationship between operating performance and institutional ownership could influence the business decisions of prospective investors and managers. Our study follows the research design of Aloke Goshs (2001) which takes operating cash flows to measure the operating performance of the company. However Aloke Goshs used operating cash flow to find the relationship of operating performance and corporate acquisition. As to the statistical method, panel data occur when observations are available with both a cross-sectional and a time-series dimension. We employ generalized least squares method to conduct the analysis. Using a sample of 928 non-financial Malaysian listed companies which are listed in Main Board of Bursa Malaysia during the eight year period 2002-2009, we find that the result support the hypothesis that the fraction of shares owned by five biggest institutional investors has impact on the corporate operating performance. However, the finding do not support for the view that the number of all institutional investor for Malaysian listed companies has impact on the firms operating performance. Furthermore, for the control variable that we used, all the variables are significantly related with the operating performance except the liquidity. The rest of this paper is presented as follows. Section 2 summaries the recent empirical evidence and hypothesis development concerning of the institutional ownership and operating performance. The research design, including the source of data, the methodology used and definition of the variable are described in Section 3. Section 4 present and discussed of the result of empirical study. And finally, in section 6 conclude the result of the study. Literature review and research proposition Several studies have been done to measuring corporate operating performance. Mostly, the study was being related with companys ownership structures. Demiralp et al. (2010) found new evidence that the monitoring activities from institutional ownership around public equity issues can benefit the company and it is likely to be especially important. Moreover, the improvements in operating performance are also associated with institutional monitoring during the beginning years of following the equity issue institutional investors have an informational advantage that enables them in identifying and investing in firm with better performance. The activity of institutional investor, like forced CEO turnover will also reveal the performance of the firm. For instance, based on Jensen and Murphy (2010), CEOs face pressures to keep open uneconomic factories, to keep the peace with labor unions despite the impact on competitiveness and to satisfy intense special interest pressures. Therefore, the most effective tools in supporting executive and shareholder interest are monetary compensation and stock ownership. Large companies and their shareholders will continue to suffer from poor performance until the directors recognize the importance of incentive and adopt compensation systems that truly link to pay and firm performance. Brickley et al. (2002) suggest that institutions that are less subject to management influence, such as mutual funds, foundations, and public-employee pension funds, are more likely to oppose management than banks, insurance companies, and trusts, which frequently derive benefits from lines of business under management control. Bhagat and Bolton (2008) found that stock ownership of board members can reflect better governance in such company, and separation of CEO-Chair is significant and positively correlated with better simultaneous and subsequent operating performance. Previous study also proved that large shareholders are active monitor in companies, and that direct shareholder monitoring helps boost the overall profitability of firms (Maher and Andersson, 1999). Agrawal and Knoeber (1996) suggested that cross- sectional OLS regressions of firm performance on single mechanisms may be misleading. They found the relationship between firm performance and four of the mechanism. Insider ownership was positively related to firm performance, while outsiders on the board, debt financing and corporate control activities were negatively related to the firm performance. Then, in the expanded OLS regression, the relationship between insider shareholding and firm performance disappeared but nothing else changed. In the simultaneous equations estimation, the effects of insider shareholding, firm debt, and corporate control activity all were statistically insignificant. Only the effect of outsiders on the board of directors persisted. This evidence also agreed by Gà ¼rbà ¼z et al. (2010) whereby there is positive influence of corporate governance and institutional ownership on financial performance. According to Brown and Caylor (n.d.) on corporate governance provisions that have recently been mandated by the three major U.S. stock exchanges but only one of them, nominating committee is comprised solely by independent outside directors, which is significant and positively associated to firm operating performance. The finding confirms that the corporate governance mandated by major U.S. stock exchanges are not more closely linked to firm operating performance than those are not so mandated. On the other hand, Ponnu (2008), by focusing on two governance parameters, board structure and CEO duality on firm performance, in the context of Malaysia is lacking. Using samples of large publicly traded Malaysian companies to examine the relationship between CEO duality and the proportion of independent directors on firm performance as measured by return on assets (ROA) and return on equity (ROE). Results show th at there is no significant relationship between corporate governance structures and company performance. In addition, Ming, Gee and Lee (n.d.) examine the impact of ownership structure on the corporate performance of Malaysian public-listed companies for period 2002 to 2004. They found that Malaysian companies are significantly different as compared to that which was found in earlier studies for American companies, whereby, insider and institutional equity shareholdings do not impact the corporate performance of Malaysian public-listed companies. In the case of Malaysia, since 2000, Malaysian companies had also failed to influence shareholder value creation. The declining of investors confidence in Malaysia was caused by poor corporate governance standards and a lack of transparency in Malaysian financial systems. The results suggest that institutional shareholders had failed in their monitoring role and corporate governance standards. Similar evidence represented by Farooq ue et al. (2007). They suggest that ownership does not have a significant impact on performance (Tobins Q or ROA). However, performance does appear to have a significant negative impact on ownership. Other than that, according Ping (2008) there is an inverse U-shaped relationship between insider ownership and corporate performance. There is significant and negative relationship between government institutional ownership and incorporated companies ownership to the corporate performance. Ping (2009) also added that the tremendous corporate performance means it is unlikely that shares promised by directors and supervisors will meet a situation in which there is a lacking assurance. Therefore, for the reason of improvement of management effectiveness and boost corporate performance, the directors and supervisors will be more willing to make an endeavor in monitoring the company. Demiralp et al. (2010) stated that obtaining the information of managerial effectiveness, means that in stitutional investor will bear the cost on it. As they have large quantity of shares, they can take advantage of the economies of scale in these costs. Moreover, if the institutional investors organize their activities to be more on governance, it will affect the significant enhancement in the corporate performance. However, from another viewpoint, where directors and managers have more shares mortgaged/pledged, they will be more determined to keep the companys share price through depraved means. This may bring to unsteady corporate performance. According to Cornett et al. (2007) there is relation linking the institutional investor participation in and the operating performance of large  ¬Ãƒâ€šÃ‚ rm. They found a important relation between firms operating cash flow returns and both the percent of institutional stock ownership and the number of institutional stockholders. These results confirm that institutional investors with impending business relations with the firms in which they invest are negotiated as monitors of the  ¬Ãƒâ€šÃ‚ rm. In addition, the empirical results in the paper lead us to validate a positive relation between measures of institutional investor concern and a firms operating cash flow returns. In addition, institutional investors are regularly seen as potentially one of the most vital agents to supervise firm management. However, the variety in their composition, outlooks and goals of these institutional owners result in considerable heterogeneity in their trading manners and their relationship to firm performance (Pallathitta, 2005). In this study, dependent variable that will be used to measure operating performance is operating cash flow which is similar with previous study Wong Shi Yang et al. (2009) and Ghosh (2001). According to Zeitun (2009) that investigates the performance and failure in Jordanian companies during 1989-2006. The empirical evidence in this paper shows that ownership structure and ownership conc entration play an important role in the performance and value of Jordanian firms. It shows that inefficiency is related to ownership concentration and to institutional ownership. Firms profitability ROA was negatively and significantly correlated with the fraction of institutional ownership, and positively and significantly related to the market performance measure. The paper also used ownership structure to predict the corporate failure. The results suggest that government ownership is negatively related to the likelihood of default. Furthermore, a certain degree of ownership concentration is needed to increase the firm chance of default. We adopt the term and schemes used in the literatures above and look at the corporate performance as a function of the number of institutional ownership and other supporting variables. Based on the recent evidence, we come out with the following research proposition: The corporate performance will be positively correlated with the number of institutional ownership in the company and the stockholdings percentage of biggest institutional investor. Methodology Data The data used for this study is non-financial Malaysian companies in eight years periods, during January 1, to 2002 to December 31, 2009. The sample period that we selected provides a focus figure in current economic with using the latest data of Malaysian companies. To enhance the accuracy of empirical results, the list samples used in this study are obtained from the companies which listed in which listed in Main Board of the Bursa Malaysia. Companies in the financial industry had been excluded because of their financial structure different from other industries. Moreover, companies which did not have complete data were also excluded in our sample study. All the data are collected from Datastream. This study has panel data which comprises of 913 companies. The number of effective observations totals 7304 (913 companies x 8 years) for our final analysis. Model In this study, we conduct a multivariate analysis to identify the factors that may influence the corporate o perating performance. The regression also includes the variables related to the corporate governance as an independent variable and a few control variables as determinants of operating performance of the company. We used a combination of time-series and cross-section data. The panel data analysis will be applied. Eviews software was used in this study to run two-stage least squares regression analysis due to generalized least square (GLS). The generalized least squares (GLS) multiple regression model as follow: OCF it = ÃÆ'Ã… ½Ãƒâ€šÃ‚ ±0 + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²1ln(NIOWNit-1) + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²2FIOWNit-1 + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²3PROFITit + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²4LIQUIDit + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²5GROWTHit + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²6LEVit + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²7ln(SIZEit ) + ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²8RISKit + ÃÆ'Ã… ½Ãƒâ€šÃ‚ µi Where: OCF = Cash flow from operating activities measure operating performance of the company as a dependent variable; NIOWN = ln (the number of institutional investors holding sto ck in firm) lagged one year; FIOWN = Fraction of shares of the firm owned by institutional investors (lagged one year); PROFIT = profitability of the firm; LIQUID = liquidity of the firm; GROWTH = growth of the company represented by percentage growth of total asset; LEV = leverage of the firm; SIZE = company size, measured by ln of total assets; RISK = business risk of the company; The dependent variable used is OCF. This variable is estimated by dividing the cash flow from operating activities to lagged of total assets. This approach is based on study of Wong Shi Yang et al. (2009). On that study, the writer used OCF as one of the control variable. However in our study, we used OCF as dependent variable to measure the sensitivity of operating performance of the company. ÃÆ'Ã… ½Ãƒâ€šÃ‚ ±0 is the constant, which is assumed to be identical for all panel members. ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²1itÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦.ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²8it are the parameter coefficients to be estimated. The notation ÃÆ'Ã… ½Ãƒâ€šÃ‚ µit represent an error term assumed to have a zero mean and constant variance. Variable Independent variable In this study, we include two corporate governance variables as an independent variable to find the relation between institutional investor involvement and the firms operating performance. There is a positive relation between measures of institutional investor involvement and firms operating cash flow performance (Cornett et al., 2006). Kee H. Chung and Hao Zhang (2008) measure firms institutional ownership by the ratio of number of shares held by institutional to the total number share outstanding. The independent variables which we used in this study are according to the study of Qiang Li et al. (2006). We used two variables to represent the institutional ownership, these variables are defined as follows: The number of institutional investors holding stock in firm (NIOWN): this variable was represented a s the total number of institutional investors in the institutional ownership structure (khan et al., 2004). Berle and Means (1932) stated that it accounts for the dispersion of ownership among institutional investors. Fraction of shares of the firm owned by institutional investors (FIOWN): this variable was measured as the percentage of equity owned by the largest institutional investor. Based on Thomsen and Pedersen (2000), previously in studied about the effectiveness of institutional investors in monitoring managers, this variable has been used as one of its measurement. Control variable Our primary focus is on the determinants of the firms operating performance. Previous empirical studies have adopted a variety of control benchmarks. It revealed that not only corporate ownership structure as one of the factors that can affect corporate performance but also board size, dividend payout ratio, advertising and RD expenditure rate, financial leverage (debt-equity ratio), ass et scale and asset growth rate (Lee Shin-Ping et al., 2008) .These are necessary control variables for our analysis: Profitability: We measure the firms profitability by return on assets (ROA). Other approaches usually used to measure the profitability of the company are earning per share (Qiang Li et al., 2006) and return on equity (Karake, Zeinab A., 1996). Liquidity (LIQUID): this variable was defined as cash and cash equivalent current assets over current liabilities. This measurement is based on study of Adams, M. B. et al. (2000) and Abe de Jong (2008). Growth of total assets (GROWTH): asset growth rate can be used to measure the growth opportunities of the companies. Based on Mak and Li (2001) and Chou (2002), a higher asset growth rate indicates that the company has more investment opportunities, so the rate will also be enhance accordingly and it also will affect the firms operating performance. We measure the growth by the percentage growth of total asset. Another way can be used, such as using Tobins Q (market value/assets; Wright et al., 1996) Leverage (LEV): financial leverage can be affected by firm-specific real characteristics that affect the supply curve of debt offered to the firm, or the firms demand for debt (Lee Shin-Ping et al., 2008). Leverage was measure as the ratio of total debt divided by total asset. Karake, Zeinab A. (1996) stated that other measurement of this variable is by ratio of total long-term debt to total assets. Company Size (lnSIZE): this variable was measure as the natural log of total assets. We can eliminate extreme values in the data using the logarithmic transformation (Adams, M. B. et al., 2000). Another approach to determine the company size is by using the logarithm of sales (Khan et al., 2004). Business Risk (RISK): Business risk is also used as one of the control variable of this study. Companys business risk is defined as standard deviation of operating income over the total assets during the sample period. The measurement of business risk of the company is based on the study of Abe de Jong (2008). Multiple regression analysis was used to test the main hypothesis of this study, employing the measure of OCF as the dependent variable, institutional ownership structure as independent variable and controlling for profitability, liquidity, growth, leverage, size, and business risk. Results and Findings Correlation between variables Table I represent the correlation among several variables used in the model. We need to find the correlation between them, especially independent variable, in order to ensure that there is no significant relation among them. This is because if there is high correlation between independent variable, the sample output might result insignificant value. As we can see from the Table I, the independent variable which is growth rate (%) as measured by total asset growth is significant and positively correlated with our dependent variable, operating performance, as measure of the cash flow from operating activities divided by lagged of total asset. The incremental of total asset in a firm to generate sales or revenue can increase the cash flow from operating activities (EBIT), then it can increase the net income to be distributed either to the shareholder as positive signal to them or retained for the investment activities of the firm. In contrast, th e relationship between operating performance with leverage and risk level is negative. High level of leverage can diminish the operating performance because the EBIT will be reduced by amount of interest paid to the bondholders and reduce the amount distributed to the shareholder. In common situation, the firms with very high debt level will provide negative signal to the potential investors. Table I: Correlation matrix between variable Correlation Probability OCF NIOWN FIOWN PROFIT LIQUID GROWTH LEV SIZE RISK OCF 1.000000  NIOWN 0.108811 1.000000 0.0000***  FIOWN -0.022532 0.184856 1.000000 0.1987 0.0000***  PROFIT 0.132623 0.016716 0.010492 1.000000 0.0000*** 0.3404 0.5496  LIQUID 0.030401 -0.027464 -0.020570 0.044656 1.000000 0.0829* 0.1172 0.2407 0.0108**  GROWTH 0.384884 0.095961 0.013815 0.028094 0.013683 1.000000 0.0000*** 0.0000*** 0.4307 0.1090 0.4351  LEV -0.147647 0.166759 0.036129 -0.180007 -0.237201 -0.007190 1.000000 0.0000*** 0.0000*** 0.0393** 0.0000*** 0.0000*** 0.6818  SIZE 0.133359 0.151981 -0.016191 0.125630 -0.101388 0.074725 0.040599 1.000000 0.0000*** 0.0000*** 0.3558 0.0000*** 0.0000*** 0.0000*** 0.0205**  RISK -0.021564 0.120459 0.036150 0.005453 -0.026012 -0.009433 0.158254 -0.135214 1.000000 0.2187 0.0000*** 0.0392** 0.7558 0.1379 0.5906 0.0000*** 0.0000***  Covariance Analysis: Ordinary Sample (adjusted): 2004 2009 Included observations: 3255 after adjustments Balanced sample (listwise missing value deletion) Notes: the statistics reported are the Pearson correlation coefficients between all variables used in tha analysis. *, ** and *** indicate corellation coefficient is significant at the 1%, 5% and 10% confidence level respectively. Descriptive statistics Table II shows the descriptive statistics of the operating performance for 913 companies listed and 3255 observations in Malaysia. As we can see in Table II, we find that the average fraction of all institutional ownership in Malaysian companies is quite lower as compared to companies in US, since the fraction of institutional ownership in Malaysia (18.17%) is triple lesser than in US (59.40%) as reported by Cornett et.al., (2007). Number of institutional investor in Malaysia shows the average of 0.4430. It means the companies in Malaysia have low average of inst itutional holding than Turkish companies that have highly concentration of ownership, which is 0.6201 (Arslan and Karan, 2006). In the fundamental variable, our study finds that the mean value of growth rate of companies in Malaysia during that period is 14.95%. It is sound to point out that Malaysia has favorable economic growth rate in that period. The average level of leverage in Malaysia which is ratio of total debt total assets is 24.35%. This is lower than the mean leverage ratio in Turkish companies, which is 52.07% (Arslan and Karan, 2006). Table II: Descriptive Statistics OCF (ratio) FIOWN (%) NIOWN (%) GROWTH (%) LEV (ratio) LIQUID (ratio) PROFIT (%) RISK (ratio) SIZE (RM MILL) Mean 0.0596 18.1788 0.4430 14.9477 0.2435 2.7435 3.9019 0.08871 2.2472 Median 0.0506 0.0000 0.0000 3.7900 0.2110 1.6890 4.3700 0.03951 0.2366 Max. 3.0085 99.000 29.0000 8990.5400 10.2730 99.1100 771.4500 10.9213 309.2460 Min. -1.0850 0.0000 0.0000 -99.1900 0.0000 0.0000 -137.3200 0.0002 0.0000 Std. Dev. 0.1351 26.4091 2.2226 223.1636 0.3009 3.9555 18.0280 0.4776 13.4158 Obser- vations 3255 3255 3255 3255 3255 3255 3255 3255 3255 Sample: 2002 2009 Liquidity is the ratio of current assets to current liability. We find that mean value of liquidity level in Malaysia is quite high, 2.7435. According to Mike and Adam (2000), high liquidity obviates the need for management to improve annual operating performance. However, high liquidity could increase the probability of higher agency costs for the owners by providing managers with incentives to misuse the excess cash flows by investing in project with negative net present value. Profitability ratio as measured by return on assets shows the mean value of 3.9019 on percentage points. During this period, Malaysian companies are favorable because the average risk level is quite low, 0.0887. Finally, the firm size is measured as adjusted natural logarithm of total assets. The average size of companies in Malaysia is 2.2472 mill denominated in Ringgit Malaysia. Table III presents the regre ssion output that examine whether the governance and other fundamental variables are associated with the firm operating performance in Malaysia. The regression above is estimated using generalized least squares. From Table II, we find that the type of institutional ownership variable has a significant impact on the firm operating performance. The coefficient on the number of institutional investor holding stock in the firm in Malaysia is significantly positive correlated, 0.002935, and significant at a better than a 1% significant level (t-statistic = 11.8769). The increase of the number of institutional investor would increase the firm operating performance by 0.29 percentage points. Our finding is consistent with the hypothesis that the number of pressure-insensitive institutional ownership (NIOWN) that is represented by the investment company holding in the firm has relationship with the firm operating performance. Moreover, the economic impact of percentage institutional o wnership is relatively important. Thus, we also need to measure whether the percentage of institutional investor has an impact on the firms operating performance. The coefficient on the fraction of institutional investor holding stock in the firm is insignificant and effectively zero, -0.000077 (t-statistic = -1.0715). Table III: Regression coefficient of operating performance Coefficient Std. Error t-Statistic Prob.  Ãƒâ€š NIOWN 0.0029 0.0002 11.8769 0.0000 FIOWN -7.73E-05 7.21E-05 -1.0715 0.2840 GROWTH 0.0002 1.53E-05 14.1964 0.0000 LEV -0.1282 0.0051 -25.0485 0.0000 LIQUID -9.69E-05 0.0001 -0.6716 0.5019 PROFIT 0.0003 7.47E-05 3.9049 0.0001 RISK 0.0048 0.0026 1.8897 0.0589 SIZE 0.0107 0.0007 16.2080 0.0000 C -0.0477 0.0074 -6.4285 0.0000 Weighted Statistics R-squared 64.62%   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Durb in-Watson stat 1.8875 Adjusted R-squared 64.49% S.E. of regression 0.1180 F-statistic 519.8852 Prob(F-statistic) 0.0000 Dependent Variable: OCF Method: Panel EGLS (Cross-section weights) Sample (adjusted): 2005 2009 Periods included: 5 Cross-sections included: 642 Total panel (unbalanced) observations: 2572 Iterate coefficients after one-step weighting matrix White cross-section standard errors covariance (d.f. corrected) Convergence achieved after 11 total coef iterations This result is contrary to the previous paper (e.g., M.M. Cornett et.al., 2007) and not consistent with the hypothesis that the fraction of institutional ownership (FIOWN) that is represented by the percentage of biggest institutional investor holding in the firm has relationship with the firm operating performance. Accordingly, the insignificant regression coefficients are not entirely surprising. This may reflect the fact that our sample includes only fir ms listed on Malaysian Stock Exchange. In this study, we also use other control variables (GROWTH, LEV, LIQUID, PROFIT, RISK and SIZE) that are based on fundamental measurement. From Table III, we can see that liquidity (LIQUID) is not significant. It means that liquidity level is not so much significant in explaining the firm operating performance. The other fundamental variables that are significant are LEV, GROWTH, PROFIT and SIZE. Firstly, leverage level has negative and significant relationship with the firm operating performance. The coefficient is -0.1282 at 1% level (t-statistic = -25.0485). The incremental in the leverage level of a firm decrease the firm operating performance by 0.1282 or 12.82% percentage points. This result is contrary with the agency cost hypothesis. The theory suggests that the choice of capital structure may help mitigate the agency costs. It means that high leverage ratio can reduce the agency cost of outside equity and increase firm value b y constraining or encouraging managers to act more in the interest of shareholders (Allen and Emilia, 2002). The greater portion of financial leverage will pressure the manager to work hard in order to entertain the interest of both bondholders and stockholders because they will be paid for that (incentives). Shortly, we can say that higher leverage can control the conflicts between shareholders and managers concerning the choice of investment and also improve the performance of the firms. However, the negatively significant coefficient is not entirely surprising because for high growth firm, normally exhibit a negative relationship between debt financing and performance (Kochhar, 1997). Moreover, high level of leverage also provides a negative signal to the investors. It means, when the leverage become higher, the expected cost of bankruptcy or financial distress will also be higher. Instead, it can raise the conflict between shareholders and bondholders. That is, according to Y ost (2002), stronger firm and industry performance in the period prior to restructuring increases the expected ability of the firm to generate future cash flows to service debt and decrease the probability. Therefore, managers need to control the optimum level of leverage in the company (Chung et.al., 2005). The second variable that significant in explaining the firm operating performance is growth that measures the growth of company. According to Table III, we find that the coefficient of growth level is positive, 0.0002, and significant at better than the 1% level (t-statistic = 14.1964). The increasing of growth level of the firm will increase the firms operating performance by 0.02 percentage points. The positive relation between growth rates to firm operating performance also has similar result with previous study done by Rahman and Limmack, 2004, on measurement of operating performance for corporate acquisition. They also found that rates of growth in operating assets ar e also significantly positive related to the firms performance. This might be due to the time period used, whereby in that period, Malaysia was one of the countries that have high rates of growth in the economy. The other control variables that is significant in explaining the operating performance is profitability level (PROFIT) that represented by return on asset of the company. The ROA is one of the indicators on how profitable a company is relative to its total assets (Investopedia, 2010). This is referred to as return on investment. For public companies, ROA can vary substantially and will be highly dependent on the industry. As we know that the assets of company are comprised of both debt and equity that will be used to fund the firm operation. The ROA figure gives investor an idea of how effectively the company is converting the money it has to invest into net income. The higher percentage of ROA is better. This is due to the company is earning more money on less invest ment. In this study, we find that coefficient of ROA (PROFIT), 0.0003 (t-statistic = 3.9049) that measure profitability is significant at 1% confidence level. Since it has positive relationship, the incremental of percentage of ROA will increase the operating performance by 0.0292 percentage points. This finding is consistent with the hypothesis that profitability will impact the overall firm performance. In this study, business risk is perceived as the firms exposure to uncertainty. It can lead to the changes in firm operating cash flow and performance. Moreover, developing or changing a firms operating activities from particular industry to another industry could affect its operating performance. Other than that, we could define the risk in different term. For instance, if the firm increases their sales, it would also face the business risk if it overproduces the product to the customer. But, if the management decides to increase the sales and the customers give positive respon se on that, it can benefit the company and enhance the operating performance. Our finding shows that risk level has significant value to impact the operating performance of a firm. This coefficient (0.0048) is significant at 10% confidence level (t-statistic = 1.8897). It gives us notation that the incremental in risk level of the Malaysian companies will increase firm operating performance by 0.48 percentage points. Finally, the size of company shows positive, 0.0106 (t-statistic = 16.2080) and significant at 1% confidence level. Table III shows that the incremental of company size by 1% will increase its performance by 1.06 percentage points. This finding is contrary with many previous papers (e.g., Cornett et.al., 2007) which suggest that size of company would not so much impact on the performance. Table IV presents the regression of performance on governance and fundamental characteristics. By adopting Ozkan (2002), firstly, we run regression for model (1). Model (1) inclu des all variables whereas in the model (2), we exclude the variable that has insignificant coefficient. The adjusted R-squared for model (1) is 64% whereas 60% for model (2). The parameter estimated and test statistic for significant variables show almost similar result in both models and hence the in the following discussion the result of Model (1) will be used. This means 64% of the firm operating performance is explained by the corporate governance and other fundamental variables. The remaining is unexplained because there are other variable that might influence the firms operating performance. Table IV: Regression of performance on governance and fundamental characteristics Independent variable Model (1) Model (2) Number of ins. owner 0.0029*** (11.8768) 0.0032*** (11.1273) Fraction of ins. investor -0.000077 (-1.0715) Growth 0.0002*** (14.1964) 0.0002*** (11.8712) Leverage -0.1282*** (-25.0485) -0.1172*** (-32.3343) Liquidity -0.0001 (-0.6716) Profit 0.0003*** (3.9049) 0.0002*** (3.7418) Risk 0.0048* (1.8897) 0.0060** (2.4616) Size 0.0107*** (16.2080) 0.0099*** (20.2672) R2 64% 60% This methodology is similar with Ozkan (2002) and Arslan and Karan (2006) and using the lagged variables helps to ease the endogeneity problems. This study confirms our hypothesis and previous finding that there is significantly positive relation between a firm operating cash flow return and the number of institutional stock ownership (pressure-insensitive). In means concentration of corporate ownership could impact the operating performance for Malaysian listed companies. However, we also find that percentage of larger institutional investors is not significantly impact the operating performance for Malaysian listed companies. In addition, institutional investors are often seen as potentially one of the most important agents to monitor firm management. However, the diversity in their compo sition, attitudes and goals of these institutional owners result in considerable heterogeneity in their trading behavior and their relationship to firm performance (Pallathitta, 2005). Summary and Conclusion This study tests empirically the determinants of corporate operating performance of Malaysian listed companies in a viewpoint of institutional ownership. The fraction of shares owned by biggest institutional investor and number of all institutional investor in the company are the corporate governance variables and also completed by other fundamental variable that support the structured model in this study. There is also considerable to support the hypothesis that the number of all institutional investor has impact on the corporate operating performance. However, the findings do not support for the view that fraction of shares owned by five biggest institutional investors for Malaysian listed companies have impact on the firms operating performance. Moreover, the study also finds that there are others fundamental variables that affect the operating performance. Level of leverage has negative and significant relationship with the firm operating performance. This result is contrary with the agency cost hypothesis that suggest higher leverage can control the conflicts between shareholders and managers concerning the choice of investment and also improve the performance of the firms. However, the negatively significant coefficient is not entirely surprising because for high growth firm, normally exhibit a negative relationship between debt financing and performance. For the growth rate, we find that the coefficient of growth level is positive. The positive relation between growth rates to firm operating performance also has similar result with previous study done by Rahman and Limmack, 2004. Then, coefficient of ROA (PROFIT), 0.0003 (t-statistic = 3.9049) that measure profitability is significant at 1% confidence level. This finding is consistent with the hypothesis that profitability will impact the overall firm performance. The coefficient of business risk is perceived as the firms exposure to uncertainty. It gives us notation that the incremental in ri sk level of the Malaysian companies will increase firm operating performance by 0.48 percentage points. Finally, the size of company shows positive, 0.0106 (t-statistic = 16.2080) and significant at 1% confidence level. Table III shows that the incremental of company size by 1% will increase its performance by 1.06 percentage points. This finding is contrary with many previous papers (e.g., Cornett et.al., 2007) which suggest that size of company would not so much impact on the performance. In addition, further study on this issue is needed because still there is insignificant relation between number of institutional ownership and corporate operating performance. This awaits future research.